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Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.
Posted in: college website redesign
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This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.
Elliance has grown enrollment, endowment and reputation for over 100 colleges and universities including 10 medical schools and healthcare institutions. Samples.
The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major medical school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis.
Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of Print Alumni Magazine Great alumni flagship magazines are beautiful, comfortable and great coffee table pieces. They have the potential to move your college’s perception/reputation needle with alumni and friends. They draw you into the great stories and iconic photographs that slow you down and take you back into the memory lane of your youthful idealism. Above all, they don’t get lost in the email clutter or sea of web distractions. However, they are not cheap, they’re difficult to produce and have a limited reach. It’s not uncommon for them to consume budgets of over $100,000 for quarterly or bi-annual issues. Production requires teams of editorial and design staff. Despite best efforts, you can only tell so many stories that can … Continue reading
With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students. Our clients have started asking us to prepare a playbook for successfully recruiting and growing international student enrollment. In increasing and significantly growing enrollment for international programs for the past 25 years for numerous colleges and universities, we have learned two things: First, students can’t buy your programs or buy-into your university unless they can find you; Second, you can’t bore students into enrolling in your university. To succeed, universities must invest in first impressions, and deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. INVEST IN FIRST IMPRESSIONS INSTITUTIONAL TOUCH POINTS Your website and social media are the most important touch points … Continue reading
To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Posted in: Elliance culture, Marketing, Marketing Strategy
Paid Advertising, with its ability to reach audiences with specific educational and professional backgrounds provides colleges and universities with a powerful tool to attract right-fit students.
As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.
Posted in: Higher Education Branding