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Elliance has grown enrollment, endowment and reputation for over 100 colleges and universities including 10 medical schools and healthcare institutions. Samples.
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Posted in: Elliance culture, Marketing, Marketing Strategy
As one of Pittsburgh’s longest standing web development agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. Our arsenal of web development best practices includes: 1. Begin with a Good Plan Map out and outline all of these facets up-front: Goals and objectives Requirements – users, business, content administrators Specifications – for interactive components Functional requirements – including a system of calls-to-action Merchandising approach Integration requirements – with third-party applications Navigation and sub-navigation system Domain architecture – including subdomains The right scale (program, department or enterprise) Content-migration and URL redirects – retaining your SEO rankings and building upon them Despite all the planning, be prepared for some surprises along the way such as with third-party integrations and new requirements surfacing midstream. 2. Make it Easy to Use for Content People Content people naturally don’t have sufficient programming know-how. They are looking for easy to use, point-click-and-type interfaces on their web platform. They want … Continue reading
Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. Start with the Wise Strategy Revenue Strategy, Communication Strategy and Search Engine Ranking Strategy are the three building blocks of Website Strategy. Bake each of them into every stage of website development. 2. Make it Beautiful Strategy is invisible. Good design makes it visible. Milton Glaser, the iconic designer, once said “There are only three reactions to a piece of design: no, yes or WOW! Wow is one to aim for.” We couldn’t agree more. Create a beautiful website with contemporary aesthetics. And like retailers, refresh it periodically so if reflects the most current aesthetic. 3. Delight Prospects and Customers You can’t bore people into … Continue reading
As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When choices proliferate, branding ascends. Three reasons why successful organizations brand: In the sea of sameness, brands always win. Brands command premium prices. Financial markets value brands higher than generics. 2. Define “Brand” A brand is the sum of all experiences. It attaches an idea to a product or service e.g. achievement for Nike, freedom for Southwest Air, great books for St. John’s College, and engaged learning for Elon University. A brand creates expectations and promises around a product or a service while creating strong or even impenetrable differentiation in the marketplace. 3. Discover Your Brand Bring both a rational and an investigative mind to brand discoveries. Scour all available data to look for key insights. When listening to internal stakeholders, customers … Continue reading
Posted in: Pittsburgh Branding Agency
As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.
Posted in: Pittsburgh SEO agency
This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.
Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.
Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is indeed the most innovative college for naturopathic medicine. The entire process of launching the website took almost one year, the four months being spent on articulating their new brand position: “Simply Inspiring”. Our interviews with SCNM faculty, students and patients made us realize that SCNM is a storehouse of inspiring stories of patients being healed by craft-minded Nauturoapthic Doctors. We also met a wide array of alumni who were respectable leaders living lives as ND’s, as researchers for Neutrceuticals, as authors of ground breaking work in Naturopathic healing, and as members of integrative medicine practices. The new website is the first expression of the new brand position and comprises of two parts. The first part is the website for the … Continue reading
Just wrapping up a touching book titled ‘Management Lessons from Mayo Clinic’. Few takeaways: 1. the needs of the patient (customer) come first. 2. Teamwork isn’t optional; it powers integrated multi-specialty excellence. 3. Deliver care with time-condensed efficiency. 4. All touch points, systems, and processes are aligned with the first three values. 5. Build leadership bench strength. 6. Hire for values first – and then talent. 7. Create a superior experience for patients. 8. Services are performances. Orchestrate them well. 9. A strong brand is a safe place for customers. 10. Mission-over-profit is the higher purpose. Interestingly, Mayo Clinic paradigm applies to services industries such as airlines (Southwest comes to mind), and community banks (Umpqua Bank comes to mind), Higher Education (Elon University comes to mind) and others. In my business journey, I run into a few brands that follow with the Mayo Clinic blueprint, but it’s rarer than you think. Contact us if you are ready to embark on … Continue reading
Posted in: Branding, community bank marketing