Knowing who your audience is doesn’t necessarily tell you what motivates them. A prospective student choosing a degree, a B2B executive evaluating buyers, and a patient seeking healthcare may share demographic characteristics, but have very different goals, concerns and decision-making criteria. At Elliance, we develop ideal customer profiles (ICPs) and audience personas to help organizations […]
Before starting a website design project, our agency begins by understanding the medical tradition and educational philosophy the institution represents. Allopathic, osteopathic, naturopathic and chiropractic traditions approach health and healing differently, but each raises an essential question: how can we best serve the patient while avoiding harm? Questions and themes we explore during discovery: Medical […]
Building a HIPAA-compliant website is about protecting a patient’s Protected Health Information (PHI). This includes anything that can identify a person, such as their name, phone number, medical history, or even their appointment time. For high-growth healthcare platforms, the website must act as a “Hardened Security Machine” designed to handle appointments and patient records while […]
Elliance has grown enrollment, endowment and reputation for over 100 colleges and universities including 10 medical schools and healthcare institutions. Samples.
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
As one of Pittsburgh’s longest standing web development agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. Our arsenal of web development best practices includes: 1. Begin with a Good Plan Map out and outline all of these facets up-front: Goals and objectives Requirements – users, business, content […]
Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. […]
As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When choices proliferate, branding ascends. Three reasons why successful organizations brand: In the sea of sameness, […]
As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.
This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.