As a leading higher education marketing agency, we’re often asked by colleges and universities to perform comprehensive marketing audits. The reasons vary: a demographic cliff, changing student expectations, declining visibility, or simply the need to attract more of the right-fit students the institution values most. We recommend that higher education institutions align every touchpoint around […]
High school counselors are some of the most important people in the college world, but they often don’t get enough credit. Every day, they help students and their families deal with confusing applications, scary deadlines, and big questions about money. When counselors trust a specific college, they become a bridge that helps students find their […]
Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing early wins becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major engineering school require a steady hand. Increasingly, your […]
Colleges and universities understand the importance of new, future-fit programs for an audience of undergraduate and graduate prospects who are asking different questions about the changing nature of work and skill development. Even as everything changes, one thing remains constant. If students can’t find your program, they can’t choose it. But “finding” no longer only […]
In higher education, a false dichotomy has existed between brand marketing and demand marketing. We strongly believe they need to be deployed in tandem. First a basic primer on brand and demand marketing. Brand Marketing Brand marketing builds long-term reputation, awareness and emotional connection to build affinity for the brand with future students, parents and […]
For the first half of our company’s journey, we learned marketing by solving hard problems across retail, B2B, financial services and nonprofits. Then we brought that hard won understanding to higher education. What emerged was a higher standard for colleges and universities where design, data, story and deep empathy for students come together to drive […]
”The web is the great equalizer and new opportunity creator for all” was my response to our very first website client back in 1995. Thirty years later, the web has moved from the margins to heart of modern life. Now, it’s the digital soul of an institution. All roads lead to it. For us, a […]
A piece of graffiti I saw at Cornell’s Johnson Business school’s bathroom stall read: “MBA = Mercedes Benz Ahead”. Others have translated this into creative ways like “Masters of Big Ambitions” and “Mapmaker of Bold Aspirations”. The truth is not that far. Effective business school websites amplify: Salary bumps, employment rates and notable employers Rankings, […]
NY Chiropractic College was a holistic health college offering programs in Chiropractic, Acupuncture & Oriental Medicine, and Health Sciences and Education located in pristine Seneca Falls. Our engagement began by rebranding the college, and relaunching the enrollment campaigns. See the details of our brand work here. We proceeded to reimagine and redesign their website. NYCC […]
A college website is its digital soul, the heartbeat of its brand, and often the deciding factor for prospective students exploring their next step. SUNY Alfred State College, a hybrid 2-year, 4-year and trade college, approached us to redesign its website. Our recently launched website design exemplifies how a modern, student-centered digital experience can elevate […]