Ideas, insights and inspirations.

Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of … Continue reading

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With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race … Continue reading

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In anticipation of the looming 2025 demographic cliff when college bound undergraduate students will begin to shrink, colleges and universities have started investing in launching and growing graduate programs to diversify their revenue.  Our clients have started asking us to … Continue reading

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The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. It has taken a lifetime of experiences to learn these timeless laws of marketing. Being … Continue reading

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Paid Advertising plays a crucial role in generating high-quality leads for master’s degree programs. With its ability to reach audiences with specific educational and professional backgrounds and offer precise tracking and optimization, paid advertising campaigns provide colleges and universities with … Continue reading

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As one of the top higher education branding agencies, here is what have learned. Brands are not created. They already exist, and it’s just a matter of us discovering, defining and articulating them. As brand people, we execute a well-planned … Continue reading

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At Elliance, a Pittsburgh-based digital marketing agency, we create unique ad creative for paid campaigns for each of our higher education marketing clients. There are several factors that we take into consideration as we develop this ad creative. Keeping the … Continue reading

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The era of traditional high cost, high-volume and low-performance student search services is over. Here’s how traditional student search services used to work: first, when taking SAT and AP tests, students gave permission to the college board to share their … Continue reading

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In the early years of our existence, we generated leads through a wide variety of tactics: websites, SEO plus engaging content, display advertising, emails to purchased names, postcards to purchased names, LinkedIn ads, Facebook ads, Twitter ads, YouTube ads, retargeting … Continue reading

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Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.

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