Ideas, insights and inspirations.

Colleges and universities can take the following SEO steps to grow their undergraduate, graduate, and online enrollment. 1. Make your website responsive, secure and fast Google rewards responsive websites – the ones that auto-adjust gracefully on smartphones, tablets or desktops. … Continue reading

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Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic.     A 10-Point Response Plan for College Admissions Here is a 10-point plan to help you meet next … Continue reading

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The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 … Continue reading

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Top performing SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. Their best practices … Continue reading

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Included below are 11 proven strategies for increasing enrollment in your college. 1. Abandon traditional student search models. Hunt like sharks. Don’t feed like whales. The era of buying prospects names, spamming them, seeing who sticks, and praying some convert … Continue reading

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Top performing higher education marketing agencies help their clients deploy the following best practices: 1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of … Continue reading

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In 2020, higher education marketers are battling to win an outsized share of a shrinking pool of domestic and international students. Future students are expected to be more racially and ethnically diverse than ever before. Increased marketing funding by for-profit … Continue reading

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In 2020, higher education marketers are battling to win an outsized share of a shrinking pool of domestic and international students. Here are the 20 innovative trends that are underpinning higher education marketing.   OUTLOOK & CULTURE 1. Celebrating Heroes … Continue reading

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Over the last 25 years, Elliance has developed .edu websites using proprietary, open-source and commercial grade content management systems (CMS). As a technology agnostic agency, we try and support the prior investments of our clients. Occasionally, we are asked to … Continue reading

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As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture. You’re also inheriting a .edu web … Continue reading

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