Ideas, insights and inspirations.

The responsibilities of an academic Dean rival those of a big city mayor. They set strategic direction, gather allies, hunt revenue, champion ideas and ideals, administer day-to-day operations and accrue power. How can Deans best flourish in their current role … Continue reading

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Experience tells us that great beginnings matter for these reasons: clear purpose calms winds of change seeing (“our future”) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with … Continue reading

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Elliance, as a marketing and strategy agency, views the US News business school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, business … Continue reading

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Elliance, as a marketing and strategy agency, views the US News law school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, law … Continue reading

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This manifesto for effective enrollment management is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.

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1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of destiny to create purpose that propels them into the future. This story is what … Continue reading

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After two decades of brushing aside concern for how digital would disrupt higher education, college presidents recognize that the wolf may be arriving in the form of large, gold-plated public universities investing hundreds of millions to capture a winner’s share … Continue reading

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College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that … Continue reading

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Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: … Continue reading

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Not a week goes by that we don’t see the news of a college closing, merging or downsizing. Unfavorable demographics and remote locations are purported to be the primary reasons for their troubles. We disagree. Having served numerous colleges over … Continue reading

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