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As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, activities, and performance. The goal is to assess the effectiveness of the current strategy and identify areas for improvement. After gaining access to a manufacturer’s social media management software or accounts, we conduct a twelve-point social media audit to assess the following: 1. Profile Information AuditWe assess all official social media profiles to ensure accurate and consistent information is presented, including logos and colors, profile pictures, cover photos, about information, and contact details. 2. Platform Presence AuditWe identify all social media platforms where the manufacturer has a presence. This includes major platforms like YouTube, LinkedIn, Facebook, Instagram, X (formerly Twitter), Pinterest, etc. 3. Content AuditWe … Continue reading
Posted in: Manufacturing Marketing, social media audit, social media strategy
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As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social media presence, activities, and performance. The goal is to assess the effectiveness of the current strategy and identify areas for improvement. This typically includes social media channels of the institution, schools, departments, alumni and centers of excellence. It excludes social media channels of athletics, labs, clubs and organizations, special events, and special initiatives. After gaining access to institution’s social media management software, we conduct a twelve-point social media audit to assess the following: 1. Profile Information AuditAssess all official social media profiles to ensure accurate and consistent information is presented, including logos and colors, profile pictures, cover photos, about information, and contact details. 2. Platform … Continue reading
Posted in: social media audit, social media strategy
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, and to cram too many shots into a long day of shooting. Here are 5 Quick Tips on how to build, maintain and mature your campus photo library. Frequency: Many college photo libraries grow stale without anyone noticing. If you want to maintain a viable collection of photos, plan on four, two-day shoots each year. Story needs and brand understanding change — as do seasons, fashion, hair, and the campus environment. You will need to schedule multiple shoots each year for photos to keep pace. Quality: Staff photographers spend so much time shooting grip-and-grin, raise-a-glass campus events that few have time to hone their editorial POV … Continue reading
Creating a well-thought-out content release plan can help you get the most exposure for your content marketing efforts and ensure that your hard work pays off.
Designer Krystal discusses why colleges and universities should focus more efforts on their Instagram footprint.
Posted in: Social Media
With the introduction of Instagram and Facebook stories, what changes is Snapchat making to stay relevant and win their users back?
Posted in: snapchat, Social Media
Find Meaning in Your Social Media Analytics
The times are sure changing. Social media giants like Facebook and Twitter have taken their products to a whole new level of social.
Posted in: Facebook, Social Media, Twitter
In just nine months of existence, Instagram Stories has gained over 200 million daily active users. How can we use this medium in higher education marketing?
Posted in: social media strategy
Facebook’s news feed algorithm, as a result of major updates and changes, now aims to “deliver the right content to the right people at the right time”.
Posted in: facebook newsfeed ranking factors