Ideas, insights and inspirations.

College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that … Continue reading

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  Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students … Continue reading

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I wrote a blog about Instagram and higher education a couple of years ago, and I think that it is a good time to revisit how universities can make the most of their Instagram presence. So, without further ado, here’s … Continue reading

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Snapchat had a rough year. With Instagram and Facebook stories moving in on Snapchat’s territory, Snapchat saw a drop in active user growth from 17.2% to just 5% this fall. Snapchat introduced stories in 2013. And they owned the market … Continue reading

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The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading

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Most of us use our personal social media channels like Facebook, Instagram and Twitter for just that reason – simply being social. It’s an effortless way to catch up with old friends and for keeping tabs on family – you … Continue reading

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In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool — from Geofilters that essentially act as digital billboards to Snapchat stories, which give you raw, in-the-moment exposure to a … Continue reading

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Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. However, as the membership on the social media … Continue reading

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So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general … Continue reading

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In the past, universities have created both a Company Page and a University Page within Linkedin – mainly because each page offered different features and functionalities. Linkedin has been getting feedback, especially from higher education marketers, of this causing redundancy for … Continue reading

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