Ideas, insights and inspirations.

The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. It has taken a lifetime of experiences to learn these timeless laws of marketing. Being … Continue reading

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Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season. Mutual Reinforcement in a Marketing Ecosystem On the organizational or … Continue reading

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Great marketers are a rare breed. They are shapeshifters who play ten crucial roles and gracefully switch between them: S T R A T E G I S T As strategic thinkers, they imagine new possibilities, combinations and offerings that don’t … Continue reading

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As an agency that has served more than 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality: 1. Keyword Habit: The SEO Keyword … Continue reading

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In the past 25 years, I’ve had the privilege of collaborating with more than fifty college chief marketing officers. Whether they are recruited as a change agent or a strategic visionary, they are increasingly expected to liberate new growth for … Continue reading

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A new year is always the perfect time to evaluate personal and professional goals. Which explains why the article, 10 Resolutions Marketers Should Make —And Keep — In 2017 caught my eye. I thought this article included some good advice: … Continue reading

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