Ideas, insights and inspirations.

The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading

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  Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students … Continue reading

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Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build reputation of your institution … Continue reading

Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can … Continue reading

The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading

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Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. However, as the membership on the social media … Continue reading

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So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general … Continue reading

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Are you still debating whether blogging and content creation is beneficial for your business/higher education institution or not? Here are four reasons why blogging matters for inbound marketing strategy: Higher exposure and more ranking opportunities: Google algorithm updates in recent … Continue reading

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Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading

According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid … Continue reading