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Elliance, a higher education inbound marketing agency, has worked with many colleges to increase visibility, traffic and reputation through top Google rankings for their blogs. Read more to find out how we have helped our clients.
Posted in: higher education inbound marketing agency, inbound marketing for higher education
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Elliance, a Pittsburgh-based marketing agency helps you stay ahead of the curve by using AI principles in their SEO strategies. Learn how AI is impacting SEO to build top rankings on Google.
Great content is the lifeblood of successful college brands. Use the anatomy of a content ecosystem to create a memorable college or a university brand.
What’s the difference between a college with a surplus of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, living in the shadows of giants, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions and try new approaches to gain an unfair competitive advantage. We call these schools underdog brands — and salute the leaders willing to rethink the potential of a school website, blog, and social channels. Underdog brands evolve from thinking of marketing assets as a fixed cost — an unwelcome guest knocking at the budget door — to seeing its potential to enlarge the vision and change institutional culture. Underdog brands tend to serve a lot of first generation in college families and students who are willing to try harder. These students are unafraid to roll up their sleeves and get things done, and are eager … Continue reading
The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms race, with three distinct generations of content marketing. First Generation: Core Content In the beginning, marketers equated content with website copy and photography. Copywriters and storytellers elevated the website copy – presenting the facts and persuading the prospects with engaging content; professional photographers were hired to lift the website experience with beautiful imagery that told visual stories. Core Content = Copy + Stories + Photographs + Press Releases. Second Generation: Enhanced Content Once parity was achieved in basic content, marketers expanded the concept of content to include blogs and juiced up the copy, photographs and blog posts with keywords to secure page 1 rankings on Google. Enhanced Content = Core Content + Blog Posts + Social Media Posts … Continue reading
Creating a well-thought-out content release plan can help you get the most exposure for your content marketing efforts and ensure that your hard work pays off.
Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build your personal or institutional reputation as a thought leader in your core expertise. Create a readership that engages with your passion for your expertise by delivering insightful, practical, dependable and valuable content. Personal Brand Curate and manage your personal profiles on your organization’s website, your personal LinkedIn account, and other social channels. Grow and cultivate your personal network comprised of practitioners, peers, collaborators and perhaps most importantly influencers. Target Audience Speak to practitioners, peers, collaborators and influencers. Lead the believers in your cause. Persuade the receptive. Ignore the rest. Keyword Focus Think of the keyword or phrase you would like your blog post to be ranked for. Search Google to see who else appears on page 1 of Google for that phrase. Tie content … Continue reading
Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can access information, and thus make a purchasing decision, has grown exponentially. The days when a university only bought a billboard, some television commercials and used direct mail are long gone. Websites, email, digital ads and sharing content on social sites are used in addition to the older forms of marketing. But, that doesn’t mean you should just throw the same content everywhere. Instead, universities must make their content interesting, useful and at times, entertaining. This only happens if you focus on your customer’s needs rather than your own interests. That’s where John Deere enters the picture. They published a magazine, called The Furrow, in 1895. The goal was to sell farm equipment and they did this by sharing stories farmers … Continue reading
Find Meaning in Your Social Media Analytics
Facebook’s news feed algorithm, as a result of major updates and changes, now aims to “deliver the right content to the right people at the right time”.
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