Ideas, insights and inspirations.

User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices … Continue reading

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As a front-end web developer I deal with Design, User Experience, and User Interface challenges on a daily basis. I also have my fair share of opinions on what works and what doesn’t work in UI/UX design. Sometimes I am … Continue reading

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I don’t like the term “UX Design” and this is why. Back in the day, when the Internet was still emerging and I was studying Design at Carnegie Mellon University, we didn’t call people “users”. We called them “people”. As … Continue reading

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There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, … Continue reading

Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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Recently, we launched a landing page for Bryant University. This site asked the question “Why Bryant University?” and was completed in a tight two week turn around. Seemed like a walk in the park. It was anything but that. Thanks … Continue reading

This is part 1 of my 3 part blog post about the best solution to your .edu website. Please stay tuned for the following posts. Now that nearly a quarter of web traffic is coming from mobile devices*, we’ve come … Continue reading

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If you’re a web professional, Pittsburgh is a great place to call “home.” For one, the city is stuffed with outstanding practitioners from a broad array of webby disciplines. With tech stalwart Carnegie Melon churning out batch after batch of … Continue reading

First of all, skeuomorphism (ala iOS 6) and “flat UI” (ala Android) are tied to the same fate. It’s not one over the other. Neither can survive. In fact, they’re both as good as dead already. Pour one out and … Continue reading

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In 2013, we started making our wireframes responsive, instead of drawing them in Omni Graffle as we had for the previous ten years. And it’s great, but one of the challenges we immediately ran into was figuring out how to … Continue reading

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