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With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race … Continue reading
Posted in: Enrollment Marketing, international student enrollment, Recruiting International Students
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In anticipation of the looming 2025 demographic cliff when college bound undergraduate students will begin to shrink, colleges and universities have started investing in launching and growing graduate programs to diversify their revenue. Our clients have started asking us to … Continue reading
The era of traditional high cost, high-volume and low-performance student search services is over. Here’s how traditional student search services used to work: first, when taking SAT and AP tests, students gave permission to the college board to share their … Continue reading
In the early years of our existence, we generated leads through a wide variety of tactics: websites, SEO plus engaging content, display advertising, emails to purchased names, postcards to purchased names, LinkedIn ads, Facebook ads, Twitter ads, YouTube ads, retargeting … Continue reading
Posted in: college search, Enrollment Marketing
This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie … Continue reading
As one of the top higher education marketing agencies, we are frequently asked to share our thoughts on emerging trends in this space. Here is what we are seeing. The past two years have seen a historic decline of more … Continue reading
Welcome to your new adventure. You may have been invited into this presidency as a change agent or a strategic visionary. Either way, get ready to liberate new growth for your college by focusing on the 3 R’s of prosperity: … Continue reading
2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading
At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. As Included below are 12 proven strategies for increasing enrollment in your your college if you … Continue reading
Top performing higher education marketing agencies help their clients deploy the following best practices: 1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of … Continue reading