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As one of the top higher education marketing agencies, we are frequently asked to share our thoughts on emerging trends in this space. Here is what we are seeing. The past two years have seen a historic decline of more … Continue reading
Posted in: Enrollment Marketing, Higher Education Marketing
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Welcome to your new adventure. You may have been invited into this presidency as a change agent or a strategic visionary. Either way, get ready to liberate new growth for your college by focusing on the 3 R’s of prosperity: … Continue reading
2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading
At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. As Included below are 12 proven strategies for increasing enrollment in your your college if you … Continue reading
Top performing higher education marketing agencies help their clients deploy the following best practices: 1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of … Continue reading
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that … Continue reading
Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: … Continue reading
Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading
Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading
Posted in: Enrollment Marketing
Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded … Continue reading