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Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and growing enrollment for more than 100 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around six core beliefs. First, if they can’t find you, they can’t buy you. Second, if they do find you, you can’t bore them into buying from you. Third, back your claims with proofs. Fourth, ensure that students are able to see themselves at your institution. Fifth, pursue right-fit students at all cost. Sixth, you must be easy to do business with. All our recommended actions for increasing and growing college enrollment revolve around these core beliefs: 1. Activate a Winning Strategic Plan Winning, not playing and optimizing, is what successful college presidents focus on. To create an inflection point, they sometimes deepen their competitive advantages and at other times disrupt and challenge the status quo. College presidents lead strategic planning based on thorough, objective … Continue reading
Posted in: Enrollment Management Strategies, Enrollment Marketing
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Strategies for Growing Graduate Student Enrollment – A Higher Education Marketing Agency Perspective
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In the sea of sameness, brands win. When the University of Delaware College of Business and Economics wished to create a rising tide for its vast portfolio of graduate business programs, Elliance crafted and paid off their new brand line “Opportunity, Inc.” It worked and attracted students from across the region, nation and the globe. 2. Bake research about student behavior and what they value into website, microsites, landing pages and ad creative. When we reflected GMAC research findings into Carnegie Mellon’s MS in information systems management program microsite and ad creative, its applications grew by 118 percent within one year. 3. Tell a better story. … Continue reading
To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. In growing enrollment for online programs for the past 25 years for numerous colleges and universities, we have learned three things: First, students can’t buy your programs or buy-into your college unless they can find you on Google page one or are referred by satisfied peers and friends; Second, you must build student support and flexibility into every aspect of your online offerings; Third, someone on your team must play the role of chief experience officer who views the entire student experience from their perspective. To succeed, higher education institutions must deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. … Continue reading
With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students. Our clients have started asking us to prepare a playbook for successfully recruiting and growing international student enrollment. In increasing and significantly growing enrollment for international programs for the past 25 years for numerous colleges and universities, we have learned two things: First, students can’t buy your programs or buy-into your university unless they can find you; Second, you can’t bore students into enrolling in your university. To succeed, universities must invest in first impressions, and deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. INVEST IN FIRST IMPRESSIONS INSTITUTIONAL TOUCH POINTS Your website and social media are the most important touch points … Continue reading
To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.
The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.
Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.
Posted in: college search, Enrollment Marketing
This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie Cecere at Carlow University, Brad Sims and Dianne O’Neill at Capitol Technology University, and Karen Nichols when she was at Limestone University. In increasing and significantly growing enrollment for adult programs for the past 25 years for over 25 colleges and universities, we have learned two things: First, students can’t buy your programs or buy-into your college unless they can find you; Second, you can’t bore students into enrolling in your college. Adult students are a very special breed of people. Life changed course and they couldn’t complete college, or they now see the realities of working life their younger selves couldn’t see before. Thus begins a new internal battle. PLAN: BEFORE YOU START OFFERING ADULT EDUCATION PROGRAMS 1. Acknowledge … Continue reading
The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.
Welcome to your new adventure. Get ready to pursue the 3 R’s of prosperity: Revenue, Reputation and Rankings. These three currents flow under the sixteen best practices for managing and running a successful college.