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Thursday, January 31st, 2019 at 10:31am
One of the many reasons websites need to be designed for mobile first. https://t.co/bY8fuRPGE8
Thursday, January 31st, 2019 at 9:40am
#Contentmarketing keeps evolving, this blog post explains the newest trend; high-fidelity content marketing
https://t.co/KALh5zYp5v
Thursday, January 31st, 2019 at 9:11am
Proud to share this great story from one of our clients. https://t.co/sBZmkqk2c8
Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATt
Thursday, March 8th, 2018 at 4:54am
How does a prospective student go about finding their future college or university via search engine? We unpack their thinking in our recent blog post.
#SEOStrategy https://t.co/ixRNxZKS5X
As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture. You’re also inheriting a .edu web … Continue reading
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that … Continue reading
Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: … Continue reading
Posted in: Enrollment Management, Enrollment Marketing
Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading
Posted in: Enrollment Management, Enrollment Marketing
Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading
Posted in: Enrollment Marketing
Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded … Continue reading
As a leading enrollment marketing services agency in the country, clients have often asked us to share our best practices. Here they are: 1. Start with Strategy: We prioritize and always lead with strengths. We don’t try to be democratic. … Continue reading
Marketing ROI formula is easy enough: However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and … Continue reading
For tuition-dependent colleges, enrolled students hold the keys to their survival and prosperity. Student deposits are moments of truth for Presidents and Vice Presidents of Enrollment when cash coffers are either replenished or not. Last minute surprises arising from low … Continue reading
A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” That … Continue reading