Everything appears to be speeding up with industrialization, automation, globalization, digitization and more recently with AI. To many, however speed kills and has created a counterculture of slowness. Back in 1986, the first McDonalds was opened. Immediately after, Carlo Petrini launched slow food movement as a protest against its ethos. He advocated for traditional regional […]
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. […]
Great marketers are a rare breed. They are shapeshifters who play these ten crucial roles and gracefully switch between them.
This manifesto for effective enrollment management is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
This manifesto for effective higher education marketing is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
If a company’s culture is shaped by its leader, then here are my personal mantras that are shaping the culture of Elliance, a Pittsburgh digital marketing agency serving clients worldwide. 1. Follow the poetry of your soul. Just like a lotus flower, every person has an inner gift yearning to unfold. Feed your passions. Follow […]
User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices we have developed over the last 25 years: 1. Recognize that customers, not you, are […]
This art director’s hope is that everyone in the coming year will make a practice of living a rich contemplative life. Your active life will thank you.
Since the day I walked into Elliance, a digital marketing agency, for a “meet and greet”, my preconceived idea of what life looked like inside “the business world” was shattered. Elliance was something I’d never expected – a place full of life and character and uniqueness. I have been working here now for roughly two […]