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If a company’s culture is shaped by its leader, then here are my personal mantras that are shaping the culture of Elliance. 1. Follow the poetry of your soul. Just like a lotus flower, every person has an inner gift … Continue reading
Posted in: Elliance culture
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User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices … Continue reading
In our professional lives, we’re constantly in motion. We serve our clients by solving tough problems, meeting their needs through strategy and innovation, and often under shorter and shorter deadlines. Amidst all of that lies the research, experimentation, client collaboration, endless tweaking, … Continue reading
Since the day I walked into Elliance, a digital marketing agency, for a “meet and greet”, my preconceived idea of what life looked like inside “the business world” was shattered. Elliance was something I’d never expected – a place full … Continue reading
Posted in: digital marketing agency, Elliance culture
Elliance serves brands the way Carl Jung served people. We help find meaning, communicate essence and create forward motion. In the mid eighties, after reading the collected works of C.G. Jung, I embraced Jungian thought because it resonated with me. … Continue reading
Posted in: Elliance culture
Elliance was born out of two confluent currents. The first was my desire to combine my two passions: my love for analytical computer science which I developed during my years at Cornell and Carnegie Mellon; and my other love for … Continue reading
Posted in: Branding
Entrepreneurs are famous for creating companies from the depths of their souls. Business from the inside out if you will. But symbols take on a power of their own when they resonate with deeper mythological forces in the collective experience … Continue reading
Posted in: Branding