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The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Posted in: Elliance culture, Marketing, Marketing Strategy
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Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. Start with the Wise Strategy Revenue Strategy, Communication Strategy and Search Engine Ranking Strategy are the three building blocks of Website Strategy. Bake each of them into every stage of website development. 2. Make it Beautiful Strategy is invisible. Good design makes it visible. Milton Glaser, the iconic designer, once said “There are only three reactions to a piece of design: no, yes or WOW! Wow is one to aim for.” We couldn’t agree more. Create a beautiful website with contemporary aesthetics. And like retailers, refresh it periodically so if reflects the most current aesthetic. 3. Delight Prospects and Customers You can’t bore people into … Continue reading
Great marketers are a rare breed. They are shapeshifters who play these ten crucial roles and gracefully switch between them.
Posted in: Marketing, Marketing Strategy
This manifesto for effective enrollment management is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
This manifesto for effective higher education marketing is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
If a company’s culture is shaped by its leader, then here are my personal mantras that are shaping the culture of Elliance, a Pittsburgh digital marketing agency serving clients worldwide. 1. Follow the poetry of your soul. Just like a lotus flower, every person has an inner gift yearning to unfold. Feed your passions. Follow your intuitions. Trust the natural process of your soul slowly revealing itself. 2. Greatness doesn’t only belong to others. It’s our birthright too. In every project, produce something special that makes others wish they had created it. Greatness often comes from ideas in unrelated disciplines applied to your domain. Study greatness in other fields. 3. Do hard things. Do consequential things. Create mountains, not hills. Fear nothing. Do things that matter, that touch/change lives, and that make a meaningful difference. 4. Be a merchant of hope. The light of hope moves life forward towards our ambitions, destinies, and lifetime achievements. Hope makes us try harder … Continue reading
Posted in: Elliance culture
User experience design handles the strategic, narrative and structural design of digital experiences in service of persuasion, conversion and delight. There is a science and art of user experience design for marketing websites. Here is the list of best practices we have developed over the last 25 years: 1. Recognize that customers, not you, are the real hero of the story. Great brands help their best prospects realize their personal hero’s journey. Resist the temptation to talk too much about yourself. Stay focused on your prospects. 2. Put the needs of the right-fit prospects first. Begin your project by writing various use cases that capture the functional wants and psychological needs of your best prospects. To arrive at these, conduct primary research and review all secondary research you can find. Understand elements of brand value. Identify distinctive hooks that appeal to your prospects. 3. Sharpen your business strategy and your authentic brand position. Ask your senior team simple questions: “What … Continue reading
This art director’s hope is that everyone in the coming year will make a practice of living a rich contemplative life. Your active life will thank you.
Since the day I walked into Elliance, a digital marketing agency, for a “meet and greet”, my preconceived idea of what life looked like inside “the business world” was shattered. Elliance was something I’d never expected – a place full of life and character and uniqueness. I have been working here now for roughly two months and walking through the door is just as exciting now as it was on day one. So I thought I’d give you the low down on three things that classify Elliance as a breed of its own, from the new kid’s perspective. Culture of respect In June, I returned from a trip where I had spent 11 months doing volunteer work with 45 other individuals. The way we orchestrated as a community was unlike anything I’d ever experienced. There was a mutual trust and respect for those you were working alongside each and every day. You did not doubt the abilities of those around … Continue reading
Posted in: digital marketing agency, Elliance culture