Ideas, insights and inspirations.

Google page one is destiny. Colleges and universities that pursue and achieve top organic Google rankings using search engine optimization (SEO) techniques prosper and thrive. The best prospective students prefer to “discover” the college of their choice through “accidental finds” … Continue reading

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Google page 1 is destiny. 90% of users never go beyond page 1 of Google results. Organic rankings (i.e. the 10 natural search results) are trusted more, and convert three-folds better than paid ads. Here are a 10-step plan for … Continue reading

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Colleges and universities can take the following SEO steps to grow their undergraduate, graduate, online and international enrollment. 1. Make your website responsive, secure and fast Google rewards responsive websites – the ones that auto-adjust gracefully on smartphones, tablets or … Continue reading

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Top performing SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. Their best practices … Continue reading

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Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, … Continue reading

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Most colleges and universities have surrendered their rightful claims to keywords to lead aggregators, content/link farms, ranking/rating agencies and personal opinions. Why would colleges let this happen? I have heard many reasons: “It’s too hard”, “We tried it and we … Continue reading

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Appeared in University Business in 6/1/2008. Just how popular is online search? More than 113 billion core searches were conducted in the U.S. in 2007, according to comScore, which maintains databases that provide real-time measurement of the internet’s use. That’s … Continue reading

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Last June, I wrote an article for ‘University Business’ magazine titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities. Interestingly, it still remains on their top 10 viewed articles. Now, I would … Continue reading

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