Ever since tools like ChatGPT, Perplexity, Claude, and Google AI Overviews came onto the scene, the search landscape has fundamentally changed. Today’s prospective students and parents aren’t just clicking through traditional “blue link” search results anymore; they’re asking questions and getting instant, synthesized answers right on the page. The scale of this shift is hard […]
Everything appears to be speeding up with industrialization, automation, globalization, digitization and more recently with AI. To many, however, speed kills and it has created a counterculture of slowness. Back in 1986, the first McDonalds was opened in Italy. Immediately after, Carlo Petrini launched slow food movement as a protest against its ethos. He advocated […]
The art and science of higher education SEO, GEO and AIO marketing begins with understanding what prospective students, faculty, staff, partners and funders truly seek—not just keywords, but clarity, purpose, and an ambitious path forward. The science is precision: using data to anticipate intent, select the right keywords, structure content, and harmoniously marry code and […]
Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]
SEO helps your site earn visibility in traditional search results on Google and Bing. GEO helps your content be discovered, cited, or summarized in AI-generated search experiences such as Google AI Overviews, Perplexity, ChatGPT, and Gemini. AIO, as we use the term, is the broader discipline of making your brand, content, and technical foundation understandable, trustworthy, and consistently usable […]
Search engine optimization (SEO) is the most effective college enrollment marketing strategy. SEO is a set of techniques college marketers employ to secure page one rankings on Google, Bing, and other search engines. College marketers achieve coveted page one rankings for their programs and schools by selecting the right keywords and creating content that incorporates […]
High-performance search engine optimization (SEO) is the greatest equalizer amongst higher education marketing tactics. Using smarts, underdogs become wonder dogs and Davids defeat Goliaths. All our college and university clients have ambitions for increasing and growing their undergraduate, graduate, adult, online and international students. Following are a sampling of seven success stories of our SEO […]
In the past 30 years, Elliance has deployed SEO/GEO/AIO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO/GEO/AIO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one […]
As a top SEO agency for colleges, universities and higher education institutions, we begin their SEO journey by conducting a 12-point SEO audit to assess their websites.
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.