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College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, and to cram too many shots into a long day of shooting. Here are 5 Quick Tips on how to build, maintain and mature your campus photo library. Frequency: Many college photo libraries grow stale without anyone noticing. If you want to maintain a viable collection of photos, plan on four, two-day shoots each year. Story needs and brand understanding change — as do seasons, fashion, hair, and the campus environment. You will need to schedule multiple shoots each year for photos to keep pace. Quality: Staff photographers spend so much time shooting grip-and-grin, raise-a-glass campus events that few have time to hone their editorial POV … Continue reading
Posted in: Branding, campus photography, Enrollment Marketing, Higher Ed Marketing, higher education content marketing agency
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A few weeks ago, Elliance launched HM Insurance Group’s new website, and as we always do, we delivered a lot more than an insurance company website design.
Posted in: insurance company website design
Krystal Duke walks a fine line between utility and innovation in website design, creating something new that’s never been done before that users will understand.
Posted in: website design innovations
Companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve.
Posted in: Brand Voice, Branding, Identity, Marketing Strategy
Founded in 2009, Dribbble has quickly become one of the largest digital platforms for designers to show and tell, promote, discover, and explore design. With over 500,000 users, 300+ of which call Pittsburgh home, Dribbble is changing the way designers share their work, find new clients, make friends and expand their skillset. Exclusivity has been a key factor in Dribbble’s success. Borrowing terms from basketball, players must be drafted by existing members in order to upload and share their work. This maintains a level of quality among the work shared, setting Dribbble apart from other portfolio websites, like Behance, that are free to anyone with a computer and access to the internet. But Dribbble is more than an exclusive portfolio sharing resource. It’s user testimonials prove that users can, and have also: Landed dream jobs Scored new clients Found endless inspiration Received constructive feedback Made network connections And now they can acquire career training Dribbble Training is the most recent … Continue reading
Derek talks about how moving elements off the grid on a website design can inspire you to reach outside of the box on your next project.
This past June several Elliance team members had the pleasure of attending Web Design Day 2016. While many of the speakers presented interesting new ideas and techniques one seemed to stand out of the crowd for me, Jen Simmons’ ‘Revolutionize Your Page: Real Art Direction on the Web’. Her talk focused on upcoming web standards that will have great impact on how we design and develop web page layouts. You can watch a similar talk here. One of the most exciting features she covered was CSS Grid Layouts. What is a CSS Grid Layout? It is a browser native feature for making 2 dimensional grids on the web. In the past, after the introduction of CSS, we used tables to create layouts, this was followed by the use of floated elements and most recently we’ve been dabbling in flexbox. Of course CSS Grid Layouts are not ready for production, but Chrome, Firefox, and Opera are testing this new standard that you can use today (after … Continue reading
Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about my morning routine. Get ready to leave the house. Facebook. Drive to work. Facebook. Go into work. Work for a little while. Eat a doughnut. Facebook… It’s a vicious cycle. But what does my millennial, forever-faithful relationship with Facebook have to do with the mobile-first web experience? The answer is everything. It’s a truth I wasn’t ready to accept, but then the usership numbers started rolling in on a landing page I designed recently. Ninety eight percent of users were visiting this particular landing page on their… you guessed it… mobile devices. And there it was: concrete, matter-of-fact, absolute data that proved my thinking was completely flawed. What now, huh? What does this mean? Thanks to Facebook, (Or, no thanks to Facebook, … Continue reading
Posted in: mobile, responsive web design, user experience
The Problem: During development on a recent project I was tasked with creating some Front End animations for a web app. This application would present a user with a list within two tabs (the tabs will display the list by either A-Z or by Category). Within these tabs you can also filter the list, and this is where the animation exists. Items would disappear and reappear. Wanting greater control over the animation, compared to simple JQuery, I started finessing CSS animation. I quickly ran into a problem. I found that the CSS animation would re-fire/re-paint when the tabbed content came back into view. Example: Toggle between the tabs and note that the animation fires each time you return to “Tab #1” Why was this happening? I double checked my keyframe statement. Made sure I was setting animation-fill-mode to “forwards” to prevent repeating the animation. After much research and testing, I came to the conclusion that it wasn’t the CSS animation, … Continue reading