Ideas, insights and inspirations.

The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. It has taken a lifetime of experiences to learn these timeless laws of marketing. Being … Continue reading

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As one of Pittsburgh’s longest standing web development agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. Our arsenal of web development best practices includes: 1. Begin with a Good Plan Map out … Continue reading

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Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national … Continue reading

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As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When … Continue reading

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As Pittsburgh’s longest standing SEO/Inbound agency, Elliance has been delivering prosperity to regional, national and multinational clients for the past 28 years. Before I share our best practices, let me define two terms with a little history lesson. SEO or … Continue reading

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ChatGPT, the latest AI tool, has taken the world by storm. Should under-staffed and under-resourced marketing teams use it? And can it make marketing teams more productive? Before I answer that, let’s just review how this artificial intelligence (AI) tool works. … Continue reading

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Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season. Mutual Reinforcement in a Marketing Ecosystem On the organizational or … Continue reading

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Great marketers are a rare breed. They are shapeshifters who play ten crucial roles and gracefully switch between them: S T R A T E G I S T As strategic thinkers, they imagine new possibilities, combinations and offerings that don’t … Continue reading

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