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The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Posted in: Elliance culture, Marketing, Marketing Strategy
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As one of Pittsburgh’s longest standing web development agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. Our arsenal of web development best practices includes: 1. Begin with a Good Plan Map out and outline all of these facets up-front: Goals and objectives Requirements – users, business, content administrators Specifications – for interactive components Functional requirements – including a system of calls-to-action Merchandising approach Integration requirements – with third-party applications Navigation and sub-navigation system Domain architecture – including subdomains The right scale (program, department or enterprise) Content-migration and URL redirects – retaining your SEO rankings and building upon them Despite all the planning, be prepared for some surprises along the way such as with third-party integrations and new requirements surfacing midstream. 2. Make it Easy to Use for Content People Content people naturally don’t have sufficient programming know-how. They are looking for easy to use, point-click-and-type interfaces on their web platform. They want … Continue reading
Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. Start with the Wise Strategy Revenue Strategy, Communication Strategy and Search Engine Ranking Strategy are the three building blocks of Website Strategy. Bake each of them into every stage of website development. 2. Make it Beautiful Strategy is invisible. Good design makes it visible. Milton Glaser, the iconic designer, once said “There are only three reactions to a piece of design: no, yes or WOW! Wow is one to aim for.” We couldn’t agree more. Create a beautiful website with contemporary aesthetics. And like retailers, refresh it periodically so if reflects the most current aesthetic. 3. Delight Prospects and Customers You can’t bore people into … Continue reading
As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When choices proliferate, branding ascends. Three reasons why successful organizations brand: In the sea of sameness, brands always win. Brands command premium prices. Financial markets value brands higher than generics. 2. Define “Brand” A brand is the sum of all experiences. It attaches an idea to a product or service e.g. achievement for Nike, freedom for Southwest Air, great books for St. John’s College, and engaged learning for Elon University. A brand creates expectations and promises around a product or a service while creating strong or even impenetrable differentiation in the marketplace. 3. Discover Your Brand Bring both a rational and an investigative mind to brand discoveries. Scour all available data to look for key insights. When listening to internal stakeholders, customers … Continue reading
Posted in: Pittsburgh Branding Agency
As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.
Posted in: Pittsburgh SEO agency
Can ChatGPT help under-staffed and under-resourced marketing teams become more productive? We analyze each marketing function and rated its performance.
Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.
Great marketers are a rare breed. They are shapeshifters who play these ten crucial roles and gracefully switch between them.
Posted in: Marketing, Marketing Strategy