Ideas, insights and inspirations.

  Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students … Continue reading

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As revenue pressures grow across higher education, so do board- and cabinet-level imperatives to “define the brand.” Easier said than done, true. But also worth every ounce of effort. At its best, a brand discovery should yield an authentic and … Continue reading

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Alumni giving rates have dropped by more than 50% in the last twenty years, while mega-gifts continue to expand. These trends begin to make sense when you see the chart below of some recent societal changes. These micro-trends are reducing … Continue reading

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Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading

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Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers … Continue reading

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Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded … Continue reading

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Whether we’re working on higher education website design projects or marketing campaigns, SEO strategy is always central to our thinking. We always start by creating an SEO Keyword Lexicon that guides our content creation and optimization efforts. The Keyword Lexicon … Continue reading

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As a leading enrollment marketing services agency in the country, clients have often asked us to share our best practices. Here they are: 1. Start with Strategy: We prioritize and always lead with strengths. We don’t try to be democratic. … Continue reading

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Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits: 1. One-Stop-Shop of Expertise: Under one roof, they offer the complete set of services. 2. Talented Team: Under one roof, they house inch-wide, mile-deep talent. … Continue reading

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Professional higher education marketing services agencies, like Elliance, embrace the following seven best practices: 1. Start with Strategy: They pick the best strategy to move the college/university forward. 2. Build Your Brand: Because they know that in the sea of … Continue reading

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