Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
In redesigning websites for 25 years, we have come to realize that a website is a machine for liberating prosperity and realizing institutional destiny. However making a business case for to ROI-minded, quant-driven business leaders (such as chief operating officers … Continue reading
Posted in: ROI
Leave a comment
Marketing ROI formula is easy enough: However, working with higher education clients for more than two decades has made it clear to us that calculating marketing ROI is challenging, especially in our current era of media fragmentation, device proliferation, and … Continue reading
In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website would have on their business. After a year or … Continue reading
Posted in: inflection points in business, ROI
When it comes to higher education and small and midsize business (SMB) lead harvesting, it is not uncommon to see many sub-domains working in tandem with main marketing websites to generate traffic and inquiries. Add in third party landing page(s), social … Continue reading
Posted in: digital marketing analytics
Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed … Continue reading
You’ve probably watched enough “Law and Order” episodes to be familiar with the phrase, “follow the money.” Usually the prosecutor is telling the detectives or a forensic accountant to “follow the money.” The same is true for smart CMOs. Right … Continue reading
Posted in: Digital Marketing
Like a mythical search for a leprechaun’s pot of gold, marketers must often undertake a circuitous route to evaluating ROI. First, there’s the bravery test. Post-recession marketers now find themselves defending every penny in an otherwise tight budgetary environment. Those … Continue reading
Taken the dive into “Big Data” yet? If not, take heart. It’s not the amount of data that you accumulate that’s important. It’s more important to collect the right information. That takes thoughtful planning. Our tendency is to review performance … Continue reading
Posted in: Digital Marketing
Since New Years is a traditionally a time to take stock, here are five thought-provoking thoughts on marketing ROI from a few of my favorite experts on the subject (not ranked in any particular order). 1. “Choose no more … Continue reading
Posted in: Analytics and Metrics, Digital Marketing
Pendulum is swinging away from paid marketing towards inbound marketing. Elliance, a firm believer in the power of AND-thinking and not EITHER-OR-thinking, recommends that marketers embrace both. In fact, we see the relationship between inbound marketing and paid marketing as … Continue reading
Posted in: Inbound Marketing, PPC strategy