Ideas, insights and inspirations.

Making a business case for investing in a comprehensive website redesign to ROI-minded, quant-driven cabinet members is vastly different than making a case to marketing leaders who intuitively understand the value of a great website. For quantitively inclined cabinet members, … Continue reading

Posted in: ,

In working with over 100 colleges in the last 25 years, we have learned that website projects are a catalyst for transforming a college — power structures are realigned, the organization is energized, a new inflection point is created, and … Continue reading

Posted in: ,