Ideas, insights and inspirations.

Today, more than any other marketing touch point, a website is the digital soul of an institution. All roads lead to it. As a leading website design agency for colleges and universities, higher education institutions frequently come to us to perform website audit so they can develop a plan to improve it. These are the ten dimensions of our website audit: 1. Brand AuditFirst and foremost, we ensure that your brand essence and brand values are infused into the entire website experience. We evaluate consistent application of brand identity, color and typography. 2. User Experience AuditUser experience is important to both human beings and search engine bots. Great websites are intuitive, easy to use, readable and engender trust. Their persistent navigation and prominent calls-to-action systems put the users in control. The Sitemap (org structure) and Wireframes (page schematics) – not just design and copy – create a logical content hierarchy and make a compelling argument. Balancing logic and emotion, stories and facts, they … Continue reading

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Tom Friedman, op-ed columnist for New York Times, recently concluded an article with this wonderful line: “when outstanding becomes so easily available, average is over.” This applies perfectly to our most recent client, Manchester Business School, which offers a truly Global hybrid MBA, where students can take classes in any of their global centers located in 7 cities/countries across the globe: Miami, Sao Paulo, Dubai, Shanghai, Hong Kong, Singapore and Manchester. We have been challenged to drive enrollment for them in North America, attracting Economist reading, country hopping, global nomads. Here is some of the work we are doing for them, which I thought you might enjoy: Their upgraded homepage, which we enhanced within the framework of their template and CMS, and positioned them as a Miami business school: Their upgraded global mba page: Their upgraded Miami page, again positioning them as a business school in Miami: Their upgraded about page: and one of their new global MBA banners: We … Continue reading

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The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie Mellon’s Masters in Software Engineering program. Yes, we redesigned their logo, rewrote the critical copy, fortified the calls-to-actions and strengthened the information architecture of their website, but we were really proud of the headers we created for them. They are confident, tell stories and invite prospects to explore the programs. Judge for yourself: Now, who wouldn’t want to join the club of these smart software engineers? Even though the jury is still out, it appears that these miracles in tiny spaces have led to an increase in applicants. Wow, indeed. More to come. As our prestigious 2009 Interactive Media Awards show, we are one of the top higher education web design agencies and in the US. We share this limelight … Continue reading

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Sweet!

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