Aha! :: Elliance Blog
Before starting a website design project, our agency begins by understanding the medical tradition and educational philosophy the institution represents. Allopathic, osteopathic, naturopathic and chiropractic traditions approach health and healing differently, but each raises an essential question: how can we best serve the patient while avoiding harm? Principles that inform Elliance’s approach to understanding medical […]
Great nursing school websites reflect the values of the profession: compassionate care, accessibility, transparency, ethical integrity and evidence-based practice. These values should shape everything from information architecture and content to visual design and development. But a nursing school website must do more than look good. It must help prospective students evaluate programs, understand their options, […]
When budgets are tight, senior enrollment marketers often have to use creativity instead of travel to meet enrollment targets. Travel creates one conversation at a time. A great program page, faculty article, webinar, research report or alumni story can create thousands of conversations without anyone boarding a plane. Here is a list of ideas for […]
Marketers starting a new role, or inheriting an existing agency often want an independent assessment of the effectiveness, efficiency, measurement rigor and growth potential of a manufacturer’s performance marketing ecosystem—and turn those findings into specific actions, tests, investment choices and operating improvements. Our audit examines paid search, paid social, retargeting, landing-page performance, conversion tracking, CRM […]
A modern college needs more marketing expertise than most small and midsized institutions can reasonably maintain internally. To address digital complexity and talent turnover, institutions can extend their internal teams with an embedded marketing agency — gaining senior expertise across brand, enrollment, advancement, web, UX, content, paid media, digital PR, SEO and AI search without […]
Colleges and universities typically commission a marketing audit for one of five reasons: new leadership, demographic pressure, changing student expectations, declining visibility or the need to attract more of the right-fit students they value most. We recommend that higher education institutions align every touchpoint around the 3Rs of Institutional Prosperity: Revenue: You can’t bore people […]
Your marketing data is probably spread across Google Analytics, Search Console, paid media platforms, social platforms, your admissions CRM and fundraising systems. Instead of checking multiple dashboards across multiple platforms, or asking your team to assemble reports every month, imagine having a single, all-in-one, marketing performance report with dashboards and KPIs at your fingertips 24×7. […]
Your organization may be competing against itself in Google and AI search. Your website, blog, magazine and news shouldn’t all compete for the same searches. Each should have a job to do. We call this Search Ownership Architecture: deliberately assigning important search terms to the part of your digital ecosystem best equipped to own them. […]
Auxiliary services are part of the university, but they also operate like a collection of businesses, serving enrolled students, faculty, staff, visitors and the surrounding community. That creates some unique challenges when designing a website. During our discovery interview with Jonna Ann, the executive director of ACES, and her team, we quickly realized that they […]
Ever since tools like ChatGPT, Perplexity, Claude, and Google AI Overviews came onto the scene, the search landscape has fundamentally changed. Today’s prospective students and parents aren’t just clicking through traditional “blue link” search results anymore; they’re asking questions and getting instant, synthesized answers right on the page. The scale of this shift is hard […]