Aha! :: Elliance Blog

In serving over 100 colleges and universities in the paste 30 years, Elliance has identified 22 best practices for boosting enrollment in masters programs. Today, I’ll focus on 4 crucial strategies often overlooked by graduate enrollment and marketing teams. Write SEO/GEO Optimized Blog Posts Fresh content is the lifeblood of Google and Generative Engine (ChatGPT, […]

The world is changing fast, and higher education is no exception. In the past decade, masters degrees had become the new bachelors. With new headwinds, there are is a move away from doctorates towards masters programs. The market isn’t just inching toward master’s programs—it’s now surging. Professionals are doubling down on specialized skills, and universities […]

Nonprofits routinely turn to Elliance to create a new logo or revitalize their identity. Motivations vary: some want to shed an old skin and put on a new one, while others aim to sharpen their focus and distance themselves from their competitors; some simply seek to modernize their image to align with evolving market trends, […]

The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.

Seismic changes in the global economy and the future of work leave business school deans everywhere seeking a fresh annunciation of why their business school still matters. AACSB, GMAC and Poets & Quants stats show that business schools applications are on the rise. Business schools are striving to secure fair share of that growth in […]

Both AACSB and GMAC statistics show that business schools applications are on the rise. Are you getting your fair share of that growth? How are you shaping your incoming class? Ambitious business schools routinely approach Elliance for advice and execution of enrollment strategy, branding, website design and integrated marketing campaigns to win an outsized share […]

Imagine a marketing agency designed specifically for the schools that shape the world’s most influential professionals—lawyers, doctors, engineers, business leaders, and visionaries. Elliance isn’t just a marketing agency. We’re a partner in revolutionizing how schools communicate their value to the world. We bring together the power of technology, storytelling, design and search to create campaigns […]

First-year enrollment in law schools has significantly declined over the past decade. While there are signs of a modest rebound, the competition to attract a shrinking pool of law students remains intense. Adding to the challenge, one-third of law school applicants are choosing not to participate in candidate referral services. How can law schools adapt […]

First year enrollment in law schools has declined in the past decade dramatically. There are signs of slight rebound, but the arms race to recruit fewer law students is ongoing. Compounding this is the trend that one third of law applicants are opting out of candidate referral service. What must law schools do to compete […]

Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi  and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]