Aha! :: Elliance Blog
Knowing who your audience is doesn’t necessarily tell you what motivates them. Each prospective buyer has very different goals, concerns and decision-making criteria. At Elliance, we develop ideal customer profiles (ICPs) and audience personas to help B2B companies understand these differences. An ICP defines the types of prospective customers that are the best fit for […]
Knowing who your audience is doesn’t necessarily tell you what motivates them. Each prospective buyer has very different goals, concerns and decision-making criteria. At Elliance, we develop ideal customer profiles (ICPs) and audience personas to help healthcare companies understand these differences. An ICP defines the types of prospective customers that are the best fit for […]
Knowing who your audience is doesn’t necessarily tell you what motivates them. Each prospective buyer has very different goals, concerns and decision-making criteria. At Elliance, we develop ideal customer profiles (ICPs) and audience personas to help manufacturers and industrial companies understand these differences. An ICP defines the types of prospective customers that are the best […]
Knowing who your audience is doesn’t necessarily tell you what motivates them. Each higher education stakeholder has very different demographics, goals, concerns and decision-making criteria. At Elliance, we develop ideal customer profiles (ICPs) and audience personas to help colleges and universities understand these differences. An ICP defines the types of prospective customers that are the […]
Before starting a website design project, our agency begins by understanding the medical tradition and educational philosophy the institution represents. Allopathic, osteopathic, naturopathic and chiropractic traditions approach health and healing differently, but each raises an essential question: how can we best serve the patient while avoiding harm? Questions and themes we explore during discovery: Medical […]
Great nursing school websites reflect the values of the profession: compassionate care, accessibility, transparency, ethical integrity and evidence-based practice. These values should shape everything from information architecture and content to visual design and development. But a nursing school website must do more than look good. It must help prospective students evaluate programs, understand their options, […]
When budgets are tight, senior enrollment marketers often have to use creativity instead of travel to meet enrollment targets. Travel creates one conversation at a time. A great program page, faculty article, webinar, research report or alumni story can create thousands of conversations without anyone boarding a plane. Here is a list of ideas for […]
Marketers starting a new role, or inheriting an existing agency often want an independent assessment of the effectiveness, efficiency, measurement rigor and growth potential of a manufacturer’s performance marketing ecosystem—and turn those findings into specific actions, tests, investment choices and operating improvements. Our audit examines paid search, paid social, retargeting, landing-page performance, conversion tracking, CRM […]
A modern college needs more marketing expertise than most small and midsized institutions can reasonably maintain internally. To address digital complexity and talent turnover, institutions can extend their internal teams with an embedded marketing agency — gaining senior expertise across brand, enrollment, advancement, web, UX, content, paid media, digital PR, SEO and AI search without […]
Colleges and universities typically commission a marketing audit for one of five reasons: new leadership, demographic pressure, changing student expectations, declining visibility or the need to attract more of the right-fit students they value most. We recommend that higher education institutions align every touchpoint around the 3Rs of Institutional Prosperity: Revenue: You can’t bore people […]