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ChatGPT, the latest AI tool, has taken the world by storm. Should under-staffed and under-resourced marketing teams use it? And can it make marketing teams more productive? Before I answer that, let’s just review how this artificial intelligence (AI) tool works. … Continue reading
Posted in: Artificial Intelligence for Marketing, ChatGPT for Marketing
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What was once considered high-priced influence — to change customer buying habits, or impact voter behavior — is now within reach of anyone with a smart phone and a few hundred dollars. I see this commoditization from multiple angles — … Continue reading
Posted in: data privacy
As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering … Continue reading
Posted in: digital life
A new year is always the perfect time to evaluate personal and professional goals. Which explains why the article, 10 Resolutions Marketers Should Make —And Keep — In 2017 caught my eye. I thought this article included some good advice: … Continue reading
For an ad lover and athlete like myself, the olympics are like super bowl, but better — I get to experience great ads for two weeks straight. (The only difference is the advertisement restrictions that the International Olympic Committee for non-sponsors but this … Continue reading
Posted in: digital communication
Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to … Continue reading
Posted in: Inbound Marketing, Social Media
Take a look at this video. It was passed around our office recently. We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a … Continue reading
Posted in: user experience
Almost two decades ago, I attended a lecture by an Internet engineering pioneer, Scott Bradner, justifying the Internet’s implementation of IPv6 (an IP address scheme capable of assigning an astronomical number of addresses per every square inch of our planet’s … Continue reading
Posted in: Internet of Things
I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent … Continue reading
I was asked to write a blog. ‘Write about what you love,’ they said. Well, I love many things, but the two things that came to mind, besides my wonderful family of course, were my job (a project manager with … Continue reading
Posted in: project management