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The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major medical school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis.
Posted in: Advice For New Deans, Advice for New Medical School Deans, marketing of medical schools
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Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major law school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis. 1. Establish A Strategic Vision Start by defining a unique vision that will galvanize the faculty, staff, alumni and partners. Establish a few major priorities that will make your school a school of consequence. Then devote most of your efforts to those few major things that make a school prosper. Priorities could include things like becoming an innovator, positioning the school as a thought-leader in both established and emerging spaces, and championing a meaningful societal cause that is rooted in your school’s strengths. 2. Assemble Your Team … Continue reading
The responsibilities of an academic Dean rival those of a big city mayor. They set strategic direction, gather allies, hunt revenue, champion ideas and ideals, administer day-to-day operations and accrue power. How can Deans best flourish in their current role and prepare for their next incarnation — as college provosts and president? 1. Balance Perspectives Deans, like mayors, typically arrive on the job with insufficient knowledge. Even as they engage constituents — the listening period — they weigh immediate questions and concerns about revenue, enrollment, donor relations, alumni engagement, student success, reputation and other strategic goals. The challenge: lean into the job without becoming part of the existing culture. Hold on to enough of the outsider perspective to allow for bold decisions, political imagination and a new mythology to emerge. 2. Balance Overt/Covert Change Schools remain averse to change. Tenured faculty, entrenched staff, squeaky wheel alumni and simple habit all add to the historic weight. To effect change, Deans must … Continue reading
Posted in: Advice For New Deans
Experience tells us that great beginnings matter for these reasons: clear purpose calms winds of change seeing (“our future”) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major business school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis. 1. Strategic Planning What mix of analytical insights, high-level metrics, broad directional focus and ambitions will galvanize faculty, partners and prospects — and tap unrealized energies and potential within your school? 2. Brand How do I mature our understanding of and grow our aptitude for brand — visual and voice — so that internal teams can communicate with broad and fine brush strokes, and inspire the school community to act more as one, bound by a newfound sense of shared purpose? 3. Reputation How do I empower various teams … Continue reading
Elliance, as a marketing and strategy agency, views the US News business school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, business school Deans should neither feel paralyzed by the rankings nor surrender their agency over to the rank creators; instead the Deans ought to focus on creating and delivering a superior brand experience. To improve your US News business school rankings, you need to accomplish three things: First, you must look and behave like a school of consequence. Recall that 40% of the ranking is based on how peers and recruiters perceive your business school, and 35% of the ranking is based on placement success. There are five things you can do to positively change the perceptions of peers and recruiters. i. Invest in first impressions. Remember you become the story you choose to tell. Brand your business school because in … Continue reading
Posted in: Advice For New Deans, US News Rankings
Elliance, as a marketing and strategy agency, views the US News law school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, law school Deans should neither feel paralyzed by the rankings nor surrender their agency over to the rank creators; instead the Deans ought to focus on creating and delivering a superior brand experience. To improve your US News law school rankings, you need to accomplish three things: First, you must look and behave like a school of consequence. Recall that 40% of the ranking is based on how peers and legal practitioners perceive your law school. There are five things you can do to positively change their perceptions. i. Invest in first impressions. Remember you become the story you choose to tell. Brand your law school because in the sea of sameness, brands win. Speak with one brand voice to all … Continue reading
Posted in: Advice For New Deans, US News Rankings
In the era of declining college applications, how does a college gain an outsized share of a shrinking market? Here are 10 strategies that visionary college presidents and their teams are continually deploying to fortify and turnaround their institutions: 1. Invest in Branding. Babson has positioned itself as THE college for entrepreneurship, American University as THE supplier of “wonks” to the political and governmental establishment, Drexel as THE university that mandates coop experience, and so on. Investing in a strong brand can lift a college from obscurity to national prominence. 2. Focus. Palo Alto University offers psychology degrees only, Wheelock College offers child development programs only, Florida Polytechnic is the sunshine state’s STEM university, and Thunderbird School of Management specializes in International business only. Inch-wide, mile deep. 3. Offer guarantees. Whether it is a graduate-in-four-years guarantee (e.g. Randolph-Macon College), a job guarantee (e.g. Capitol Technology University) or a tuition lock (e.g. William Woods University grad and online programs), parents and … Continue reading