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In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one organic rankings and high visibility for your social media content equate to owning the world’s hottest real estate. 90% of users never go beyond page 1 of search results. Organic rankings (i.e. the top 10 natural search results) are clicked 9-folds more, trusted more, and convert three-folds better than paid ads. Second, being found on page 1 is the best means for finding, getting, keeping and growing right-fit students, faculty, and staff as well as nurturing relationships with alumni, foundations corporate partners and media. We recommend our clients begin the SEO journey by crafting an intentional plan powered by a Keyword Lexicon that contains clusters … Continue reading
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This SEO guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and therefore need to out-wit and out-smart the deep-pocketed Goliaths. We call them small giants. As one of the leading higher education marketing SEO agencies, we learned the strategies and tactics presented here from serving numerous small giants of higher education. We salute them. What is SEO? SEO or “search engine optimization” is a set of techniques higher education marketers deploy to improve their institutions’s natural or organic website rankings on Google, Bing and other international search engines. Why Colleges and Universities Embrace Search Engine Optimization (SEO)? Colleges and universities that pursue and achieve top organic or natural Google rankings prosper and thrive. There are many reasons for this. A few are listed below: Prospective audiences trust organic rankings more and click on them more. Leads generated from organic rankings out-convert paid advertising leads three-fold. … Continue reading
Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.