Ideas, insights and inspirations.

As the standards bearer of advanced cancer care, the Oncology Nursing Society (ONS) wanted to create a communications platform that positions them as the go-to thought leader in all matters concerning oncology nursing. To realize this goal, Elliance and ONS … Continue reading

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With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google is calling this the biggest change since AdWords launched … Continue reading

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Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about … Continue reading

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Recently, we launched a landing page for Bryant University. This site asked the question “Why Bryant University?” and was completed in a tight two week turn around. Seemed like a walk in the park. It was anything but that. Thanks … Continue reading

Gift development officers and nonprofit fundraisers are masters of being responsive to donors. However, there’s a new type of responsive philanthropy that you might not be thinking about — responsive website design (RWD). Don’t worry. We’re not going to get … Continue reading

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This is part 1 of my 3 part blog post about the best solution to your .edu website. Please stay tuned for the following posts. Now that nearly a quarter of web traffic is coming from mobile devices*, we’ve come … Continue reading

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Here at Elliance, we practice what we preach — sending responsive emails just as we encourage our clients to do. Our upcoming newsletter will be our first. (If you don’t currently receive the newsletter and want to check out the … Continue reading

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As Responsive Design has matured to a position of dominance in the web design and development world, so have our heads been filled with anecdotal evidence (i.e., non-evidence) about the ROI of Responsive Web Design. (Just for fun, I propose … Continue reading

I just returned from a vacation where I was reminded that my mobile apps are only as good as my cell provider’s data coverage. Before heading out on vacation, I downloaded a very popular trails app because it had great … Continue reading

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This morning I was reading a post on the Travel 2.0 Blog that hit home. Troy Thompson wrote: “Recently, I was asked to critique changes to an advertising campaign from a well-known tourism destination. While the creative was fine…amazingly not … Continue reading