Ideas, insights and inspirations.

With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race … Continue reading

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At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.

Here are some areas to focus on when you consider a PPC campaign for recruiting international students.

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Coming to the US as an international student is a big decision. It’s a decision that foreign students rarely make on their own; the decision typically involves parents, grandparents, extended families, teachers and school counselors. Instead of asking what website … Continue reading

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Popular digital strategies for recruiting international students include multilingual websites, active participation in indigenous social media portals, and international SEO. Since everyone is talking about them, I decided to go on a hunt for some unusual ones. Here are a … Continue reading

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Social media is increasingly important in creating brand awareness, generating inquiries and at improving yield (the percentage of accepted applicants who choose to signal their intention to enroll by paying a deposit). Recruiting international students from emerging economies is vastly … Continue reading

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With over 700,000 international students heading to the US in 2012, the race is on to attract the brightest and most financially well-off students. Instead of relying on expensive international recruiting agents who demand portions of college revenues, here is … Continue reading

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The hunt for revenues continues for colleges. With strained budgets and weakened endowments, colleges are in perpetual hunt for sources of alternative revenues. For the last two decades, it was all about expanding their product lines by offering graduate programs, … Continue reading

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