Ideas, insights and inspirations.

Search Engine Optimization (SEO) is the process of improving your website and creating fresh content to improve your website rankings on Google, Bing and other search engines. Search engine algorithms today use Artificial Intelligence (AI) to understand and interpret user … Continue reading

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Google page one is destiny. Colleges and universities that pursue and achieve top organic Google rankings using search engine optimization (SEO) techniques prosper and thrive. The best prospective students prefer to “discover” the college of their choice through “accidental finds” … Continue reading

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Because people can only buy your products and services if they can find them, a website should be easy to use and have a fighting chance at securing the highest possible ranking on search engines. As one of Pittsburgh’s longest … Continue reading

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This is the third of a four part series on website design best practices we have used as one of Pittsburgh’s longest standing website design and SEO agencies. These practices have consistently delivered prosperity to regional, national and global clients … Continue reading

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Featured Snippets are the highlighted results at the top of a Google Search Results page. Also known as position “zero”, they appear above the first organic result. Google displays these results when they determine that this format will help the … Continue reading

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As Pittsburgh’s longest standing SEO/Inbound agency, Elliance has been delivering prosperity to regional, national and multinational clients for the past 28 years. Before I share our best practices, let me define two terms with a little history lesson. SEO or … Continue reading

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Second in a three-part blog series on a concept that author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of cause marketing and its relationship to code, content, Google’s algorithm, and page one organic … Continue reading

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First in a three-part blog series on a concept that author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of cause marketing and its relationship to code, content, Google’s algorithm, and page one organic … Continue reading

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Consumers are now used to interfacing with things in bits, bytes and and bite-sized chunks. When it comes to reeling in a broad audience, marketers are using vanity URLs to do exactly this by shortening lengthy, confusing URLs into readable … Continue reading

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Achieving Google page 1 rankings is the road to prosperity for brands. Since 90% of the users never go beyond page 1 of Google search results, and Google now commands close to 90% of global searches, getting on page 1 … Continue reading

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