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In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one organic rankings and high visibility for your social media content equate to owning the world’s hottest real estate. 90% of users never go beyond page 1 of search results. Organic rankings (i.e. the top 10 natural search results) are clicked 9-folds more, trusted more, and convert three-folds better than paid ads. Second, being found on page 1 is the best means for finding, getting, keeping and growing right-fit students, faculty, and staff as well as nurturing relationships with alumni, foundations corporate partners and media. We recommend our clients begin the SEO journey by crafting an intentional plan powered by a Keyword Lexicon that contains clusters … Continue reading
Posted in: Higher Education SEO, Higher education SEO agency, higher education seo marketing
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Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.
Posted in: college website redesign
Elliance, a Pittsburgh-based marketing agency helps you stay ahead of the curve by using AI principles in their SEO strategies. Learn how AI is impacting SEO to build top rankings on Google.
Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.
As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years.
Applying the SEO Checklist is the second website design best practice we have used as one of Pittsburgh’s longest standing website design and SEO agency.
Featured Snippets are the highlighted results at the top of a Google Search Results page. Also known as position “zero”, they appear above the first organic result. Google displays these results when they determine that this format will help the user more easily discover what they’re looking for. Featured Snippets can show up as a list, a paragraph, a table and a video. At Elliance, a higher education SEO and digital marketing agency, we have been helping clients get top rankings for over 20 years. As we work to boost rankings for our higher education marketing clients, we aim our efforts to get strong featured snippet rankings for our clients. There have been some remarkable results that we’ve noticed in cases where we’ve achieved featured snippet rankings. Benefits of Ranking on Featured Snippet Results Higher clickthrough rates: Research shows that people click more on featured snippet results. According to Search Engine Watch featured snippets account for 35% of all clicks. FirstPageSage.com … Continue reading
As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.
Posted in: Pittsburgh SEO agency
Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.
Posted in: Cause Marketing, The Battle for Meaning
This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.