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Welcome to your new adventure. You may have been invited into this presidency as a change agent or a strategic visionary. Either way, get ready to liberate new growth for your college by focusing on the 3 R’s of prosperity: … Continue reading
Posted in: Advice for New College Presidents
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Great content is the lifeblood of successful brands. However, creating great content is a labor of love. It takes both an investigative mind (that discovers and uncovers brand evidence and proofs) and an imaginative mind (that infuses brand romance) to … Continue reading
Posted in: content marketing
This post was inspired by my reading of Jim Langley of Langley Innovations’ books on fundraising. It’s naive to think that everyone associated with the college is a prospective donor. It’s equally naive to expect that alumni who show up … Continue reading
Posted in: capital campaigns
This post was inspired by my reading of Jim Langley of Langley Innovations’ books on fundraising. There are hundreds of ways for capital campaigns to go wrong, but these five characteristics define all successful ones: Consequential: They set goals for … Continue reading
Posted in: capital campaigns
This post was inspired by my reading of Jim Langley of Langley Innovations’s books on fundraising. “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” – Abraham Lincoln. … Continue reading
Posted in: capital campaigns
This post was inspired by my reading of Jim Langley of Langley Innovations’ books on fundraising. College presidents, vice presidents for advancement, and board members form the trifecta for envisioning, executing and consummating a successful capital or comprehensive campaign. College … Continue reading
This post was inspired by my reading of Jim Langley of Langley Innovations’ books on fundraising. College presidents, vice presidents for advancement, and board members form the trifecta for envisioning, executing and consummating a successful capital or comprehensive campaign. Board … Continue reading
Posted in: capital campaigns
Consumers are now used to interfacing with things in bits, bytes and and bite-sized chunks. When it comes to reeling in a broad audience, marketers are using vanity URLs to do exactly this by shortening lengthy, confusing URLs into readable … Continue reading
Posted in: vanity URLs
This checklist is designed for new presidents sizing up an enrollment department and prospective vice presidents for enrollment as they size up a new job opportunity. 1. Key Strategy Question What’s our position in the market place? What’s our institutional … Continue reading
Posted in: Enrollment Management
2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading
Posted in: Higher Education Marketing