Ideas, insights and inspirations.

Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.

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Because people can only buy your products and services if they can find them, a website should be easy to use and have a fighting chance at securing the highest possible ranking on search engines. As one of Pittsburgh’s longest … Continue reading

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As one of Pittsburgh’s longest standing B2B and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. In launching over 100 brands, we’ve tested the strength of our brand propositions using … Continue reading

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Fourth of a four part series on web development best practices we have used as one of Pittsburgh’s longest standing web development agencies. These practices have consistently delivered prosperity to regional, national and global clients for the past 30 years. … Continue reading

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This checklist is designed for new deans sizing up a marketing department and prospective vice presidents for marketing as they evaluate a new job opportunity or performance of their marketing department. 1. What’s Your Brand? In the sea of sameness, … Continue reading

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Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that … Continue reading

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This is the third of a four part series on website design best practices we have used as one of Pittsburgh’s longest standing website design and SEO agencies. These practices have consistently delivered prosperity to regional, national and global clients … Continue reading

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This is the second of a four part series on web development best practices we have used as one of Pittsburgh’s longest standing web development agencies. These practices have consistently delivered prosperity to regional, national and global clients for the past … Continue reading

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As one of Pittsburgh’s longest standing web development agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. Our arsenal of web development best practices includes: 1. Begin with a Good Plan Map out … Continue reading

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Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national … Continue reading

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