Ideas, insights and inspirations.

Consumers are now used to interfacing with things in bits, bytes and and bite-sized chunks. When it comes to reeling in a broad audience, marketers are using vanity URLs to do exactly this by shortening lengthy, confusing URLs into readable … Continue reading

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This checklist is designed for new presidents sizing up an enrollment department and prospective vice presidents for enrollment as they size up a new job opportunity. 1. Key Strategy Question What’s our position in the market place? What’s our institutional … Continue reading

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2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading

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Changing the name of your college or university can stretch 5-10 years. Name change isn’t the answer to declining enrollments, but it could signal a new strategic direction, or an expansion of the audiences you serve, or a clarification of … Continue reading

What’s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors — … Continue reading

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Over the last 25 years, Elliance has developed .edu websites using proprietary, open-source and commercial grade content management systems (CMS). As one of the few technology agnostic agencies, we try and support the prior investments of our clients. However, for … Continue reading

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The Covid pandemic has changed the landscape of enrollment management. Counselors aren’t able to travel to schools and meet prospective applicants face to face. Many students aren’t visiting colleges and aren’t able to take SAT and ACT tests. So how … Continue reading

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Google page 1 is destiny. 90% of users never go beyond page 1 of Google results. Organic rankings (i.e. the 10 natural search results) are trusted more, and convert three-folds better than paid ads. Here are a 10-step plan for … Continue reading

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In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and … Continue reading

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As higher education departs the shores of government sponsorship and enters the era of academic capitalism (which unites the scientific search for truth with economic maximization of profits) improving the reputation of a college/university becomes mission-critical. However, becoming known as … Continue reading

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