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I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It … Continue reading
Posted in: data-driven advertising, data-informed user experience
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The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading
When it comes to higher education and small and midsize business (SMB) lead harvesting, it is not uncommon to see many sub-domains working in tandem with main marketing websites to generate traffic and inquiries. Add in third party landing page(s), social … Continue reading
Posted in: digital marketing analytics
In an earlier post on preserving session state for analytics sake, I described a challenging technical hurdle, and mentioned the importance of thinking outside the box when researching possible solutions. Recently, a similar challenge presented itself. We were moving a client’s blogs from their … Continue reading
Posted in: social media integration
There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, … Continue reading
Businesses spend money on marketing channels to attract right-fit prospects and take a desired action on their website, e.g. make a purchase, request information, download a pdf, sign-up for newsletter, etc… Each of these actions when completed is counted as … Continue reading
When launching a new marketing campaign, especially in Higher Education, tracking code and tag placement on websites, landing pages, blogs, emails and all pieces of the campaign are critical to evaluating campaign effectiveness and success. The process to set up … Continue reading
Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten … Continue reading
Posted in: Analytics and Metrics, higher education
Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed … Continue reading
As the oldest of six children, I’m a classic “first-born” with all the characteristics that come with that territory. And, because I was the eldest, I was frequently assigned special duties to help my mother run the household. Much of … Continue reading