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As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.
The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.
Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.
Posted in: college search, Enrollment Marketing
Higher education SEO expertise. Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for colleges and universities. Here is a comprehensive glossary of search engine optimization terms for enrollment managers and admissions professionals.
Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for college and university enrollment teams. Here are five essential best practices for effectively managing a successful lead generation campaign.
Posted in: Higher Education Marketing
At Elliance, a digital marketing agency, we create unique landing pages for our higher education marketing campaigns. Here are some best practices that we follow which work well in attracting and engaging prospective students.
This checklist is designed for new deans sizing up a marketing department and prospective vice presidents for marketing as they size up a new job opportunity or performance of their marketing department.
Posted in: Higher Education Marketing
Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major law school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis. 1. Establish A Strategic Vision Start by defining a unique vision that will galvanize the faculty, staff, alumni and partners. Establish a few major priorities that will make your school a school of consequence. Then devote most of your efforts to those few major things that make a school prosper. Priorities could include things like becoming an innovator, positioning the school as a thought-leader in both established and emerging spaces, and championing a meaningful societal cause that is rooted in your school’s strengths. 2. Assemble Your Team … Continue reading
Featured Snippets are the highlighted results at the top of a Google Search Results page. Also known as position “zero”, they appear above the first organic result. Google displays these results when they determine that this format will help the user more easily discover what they’re looking for. Featured Snippets can show up as a list, a paragraph, a table and a video. At Elliance, a higher education SEO and digital marketing agency, we have been helping clients get top rankings for over 20 years. As we work to boost rankings for our higher education marketing clients, we aim our efforts to get strong featured snippet rankings for our clients. There have been some remarkable results that we’ve noticed in cases where we’ve achieved featured snippet rankings. Benefits of Ranking on Featured Snippet Results Higher clickthrough rates: Research shows that people click more on featured snippet results. According to Search Engine Watch featured snippets account for 35% of all clicks. FirstPageSage.com … Continue reading
This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie Cecere at Carlow University, Brad Sims and Dianne O’Neill at Capitol Technology University, and Karen Nichols when she was at Limestone University. In increasing and significantly growing enrollment for adult programs for the past 25 years for over 25 colleges and universities, we have learned two things: First, students can’t buy your programs or buy-into your college unless they can find you; Second, you can’t bore students into enrolling in your college. Adult students are a very special breed of people. Life changed course and they couldn’t complete college, or they now see the realities of working life their younger selves couldn’t see before. Thus begins a new internal battle. PLAN: BEFORE YOU START OFFERING ADULT EDUCATION PROGRAMS 1. Acknowledge … Continue reading