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Few higher education leaders have seized the opportunity before them. Most remain in a promotion rather than a publishing mindset. And while they work tirelessly to produce content, few understand the steps to make it “productive.”
Posted in: higher education content marketing agency, responsive university magazine, responsive web design magazines
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Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.
Posted in: Cause Marketing, The Battle for Meaning
This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.
The golden age of print magazines long ago expired (Time once reached 20 million readers a week at peak circulation). Still, writers, editors and photographers charged with producing a college or university magazine juggle the same risk/reward choices as their predecessors when it comes to creating memorable cover art. Whether your college magazine comes in print, responsive or hybrid formats, your cover competes for precious reader bandwidth in an era of continuous partial attention. And if you only have one or two occasions a year to plan, design and deliver a great cover, all the more reason to be very intentional in your approach. Some university magazines approach the task with zeal and gusto. Findings from the University of Michigan School of Public Health comes to mind for its persistent good faith attempts to deliver a perfect summary of the cover story, magazine and school itself in one image/headline pairing. The team understands some overall gestalt, and consistently advances mission, reputation … Continue reading
Take a look at a new digital magazine design created by Elliance, and learn more about their content classification process.
Posted in: responsive web design magazines
Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.
As discussed in a previous blog post, we recently redesigned the Carnegie Mellon Today online magazine. With this redesign, the focus changed from a print-based quarterly issue to an online-only site with new stories both produced and promoted on a weekly basis. With roughly 80% of existing site traffic coming to articles (a number that is expected to increase with this new model), one of our project goals was to create an explorable experience that engages readers and increases the flow of traffic through the site. Keeping that in mind, we set out with a few ideas. A website’s navigation is it’s roadmap. It is the best place to start engaging the audience. We also know that it is the most popular way to explore. Like most navigations, ours is visible and consistent throughout all of the site, however, it becomes minified as readers scroll through articles, creating less busyness on the page while still keeping the navigation close by … Continue reading
In relaunching the online Carnegie Mellon responsive university magazine, we have created a technologically sophisticated online university magazine which is commensurate with the Carnegie Mellon brand. It has a singular mission: to build brand awareness for Carnegie Mellon name with people who are not aware of the brand name (“brand unawares”). Two forces are powering this new relaunch: big data and branding. Let me begin with two high-level views: Let me now illustrate the smarts behind this: 1. Data powers the entire user experience: The online magazine sections (aka departments in print parlance) are based on a combination of popular SEO keywords and CMU strategic priorities and. The story tags too are intentionally hand-picked by use of popular SEO keywords. Instead of displaying popular tags alphabetically, they are prioritized in descending popularity order, with ability for site administrators to designate a couple of tags as sticky tags based on university’s strategic priorities. 2. New interactive design deepens the brand: CMU … Continue reading
Being a responsive web design agency, we know the importance of adding content on the web. But in app-centric world, it’s often forgotten how important content on the web really is. With the CMU Today project completed, I reflected on the benefits a responsive online magazine provides. Those benefits are directly related to what the web is for — a medium for sharing information. Here are three things you gain by making your site online and responsive. 1. Increase Social Reach – “Going viral” is every marketers dream. Right now, it’s easier than ever on the web. We live in a time of social networks, emails, and texts. Every article on CMU Today can be instantly and easily shared by its readers. Social shares allow you to tap into your readers’ personal networks. This lead to more people seeing the article and more shares by these people. Your article may not be the next viral cat video YouTube hit. But … Continue reading
As another site is launched, I’d like to take a minute to look back and see what we did right and what we could do better. This week, we launched a responsive rebuild of Carnegie Mellon Today. Doing a code re-write is a completely different creature than building a site from scratch. The design choices that were laid out with the technology at the time are still the baseline of how your code works and your limitations. At its core, Carnegie Mellon Today was a prime example of what we developers praise as a content-driven website. The layout was simple yet elegant, and the site was filled with rich content and powerful imagery. Not wanting to lose that appeal, Elliance was tasked with taking the current site and re-writing it to make it responsive. What we learned Change isn’t always easy – When working with existing content and procedures for placing said content, changing how things work on a CMS … Continue reading
Posted in: responsive web design magazines