Ideas, insights and inspirations.

When I left journalism and joined Elliance in the Fall of 2006, Facebook had recently celebrated its second birthday, Google had just paid $1.65 billion for YouTube, and some of America’s old-growth daily newspapers had begun to sway violently against … Continue reading

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Second in a three-part blog series on a concept that author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of cause marketing and its relationship to code, content, Google’s algorithm, and page one organic … Continue reading

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First in a three-part blog series on a concept that author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of cause marketing and its relationship to code, content, Google’s algorithm, and page one organic … Continue reading

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The golden age of print magazines long ago expired (Time once reached 20 million readers a week at peak circulation). Still, writers, editors and photographers charged with producing a college or university magazine juggle the same risk/reward choices as their … Continue reading

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Elliance recently worked with the Oncology Nursing Society (ONS) to brand and develop a new online magazine concept and design called ONS Voice. The ONS digital magazine, partner to a monthly print edition, needed to accomplish several major objectives. As … Continue reading

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As the standards bearer of advanced cancer care, the Oncology Nursing Society (ONS) wanted to create a communications platform that positions them as the go-to thought leader in all matters concerning oncology nursing. To realize this goal, Elliance and ONS … Continue reading

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As discussed in a previous blog post, we recently redesigned the Carnegie Mellon Today online magazine. With this redesign, the focus changed from a print-based quarterly issue to an online-only site with new stories both produced and promoted on a … Continue reading

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In relaunching the online Carnegie Mellon responsive university magazine, we have created a technologically sophisticated online university magazine which is commensurate with the Carnegie Mellon brand. It has a singular mission: to build brand awareness for Carnegie Mellon name with … Continue reading

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Being a responsive web design agency, we know the importance of adding content on the web. But in app-centric world, it’s often forgotten how important content on the web really is. With the CMU Today project completed, I reflected on … Continue reading

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As another site is launched, I’d like to take a minute to look back and see what we did right and what we could do better. This week, we launched a responsive rebuild of Carnegie Mellon Today. Doing a code … Continue reading

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