Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
Paid Advertising plays a crucial role in generating high-quality leads for master’s degree programs. With its ability to reach audiences with specific educational and professional backgrounds and offer precise tracking and optimization, paid advertising campaigns provide colleges and universities with a powerful tool to attract right-fit students. By leveraging the advantages inherent in paid media and incorporating techniques such as retargeting and A/B testing, institutions can optimize campaign performance and engage with graduate prospects throughout their decision-making journey, ultimately driving a steady stream of high-value prospects and applicants. Targeted Audience Reach A primary advantage of paid media is the ability to effectively reach specific high-affinity audiences online. Through platforms like Google Ads, LinkedIn, and display networks, schools can manage their audience targeting based on demographics, interests, and associations. By combining specific characteristics such as location, job title, interests, industry, inferred age, education, work experience, behavior, and affinities, campaigns can home in on individuals who are most likely to pursue a … Continue reading
Posted in: higher education paid advertising agency, paid advertising agency, paid advertising for graduate degree programs
Leave a comment
Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.
Higher education enrollment marketing is not a set-it-and-forget-it endeavor. Continual monitoring, measuring, analyzing, and optimizing are necessary ingredients for successful higher education enrollment campaigns. They are critical in building a qualified prospect list that is responsive to nurturing — from lead to application, and ultimately, to enrollment. As a higher education leader, you’ll want to know which key factors will provide your marketing team with the guidance and clarity they need. While there is an array of technical details, metrics, and data points every month, focusing on these five factors will help keep your marketing team on track. 1) Prioritize your most important performance metrics. To keep the most impactful measures as a top priority, be clear about your north star metric and communicate that often and consistently to your marketing team. For most colleges and universities, the goal of digital marketing is lead generation. While metrics such as impressions, clicks, click through rates, and bounce rates are informative and … Continue reading
Posted in: Higher Education Marketing