Ideas, insights and inspirations.

ChatGPT, the latest AI tool, has taken the world by storm. Should under-staffed and under-resourced marketing teams use it? And can it make marketing teams more productive? Before I answer that, let’s just review how this artificial intelligence (AI) tool works. … Continue reading

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Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly … Continue reading

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Thought leaders are created through persistent leaning into critical issues with a distinct point of view and expertise. Here are our guidelines for positioning yourself as a thought leader using blogging and social media: Goals Build your personal or institutional … Continue reading

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Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can … Continue reading

“Everything you quote — every movie, every TV show, every lyric — has been endlessly rewritten… Fall in love with rewriting!” My uncle, who is a great writer, recently said these words. And I love them. It’s a process I … Continue reading