Ideas, insights and inspirations.

Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of … Continue reading

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When I left journalism and joined Elliance in the Fall of 2006, Facebook had recently celebrated its second birthday, Google had just paid $1.65 billion for YouTube, and some of America’s old-growth daily newspapers had begun to sway violently against … Continue reading

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The golden age of print magazines long ago expired (Time once reached 20 million readers a week at peak circulation). Still, writers, editors and photographers charged with producing a college or university magazine juggle the same risk/reward choices as their … Continue reading

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In relaunching the online Carnegie Mellon responsive university magazine, we have created a technologically sophisticated online university magazine which is commensurate with the Carnegie Mellon brand. It has a singular mission: to build brand awareness for Carnegie Mellon name with … Continue reading

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