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Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly … Continue reading
Posted in: Brand Voice, Branding, capital campaigns, digital communication, Higher Ed Marketing, Higher Education Branding, social media strategy, Storytelling
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A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand … Continue reading
As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture. You’re also inheriting a .edu web … Continue reading
Posted in: Advice for New College Presidents
Not a week goes by that we don’t see the news of a college closing, merging or downsizing. Unfavorable demographics and remote locations are purported to be the primary reasons for their troubles. We disagree. Having served numerous colleges over … Continue reading
Posted in: college turnaround strategy
Well-capitalized, community banks often grow new customer relationships by acquiring other banks. However, as their geographic footprints expand, many find it challenging to also grow new customer relationships organically. As their DMAs widen, their marketing budgets are spread thinner and … Continue reading
Posted in: community bank marketing
A new generation of talent recruitment is upon us. Recruitment 1.0: Run classified ads in the Help Wanted section of newspapers. Recruitment 2.0: Run job postings on third party sites like Monster, Indeed and Jobs.com. Recruitment 3.0: Take control of … Continue reading
Posted in: talent shortage in manufacturing
In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website would have on their business. After a year or … Continue reading
Posted in: inflection points in business, ROI
Come January 20th hate will have a new home. It’s called the White House. Not every person or even the majority of people who voted for Donald Trump is hateful, but haters do love him. They see a guy who … Continue reading
Organizations, like people, create their own destiny. After serving hundreds of clients over twenty years, reading over one thousand autobiographies of entrepreneurs and successful businesses, here is what I’ve come to understand about destiny in the lives of organizations. Organizations … Continue reading
With Super Bowl weekend upon us, our eyes will take to the screen to watch with great anticipation…the commercials. This year, at a time when a lot of people are saying traditional advertising is dead, advertisers are ponying up $4,500,000 … Continue reading