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The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. It has taken a lifetime of experiences to learn these timeless laws of marketing. Being … Continue reading
Posted in: Elliance culture, Marketing, Marketing Strategy
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If a company’s culture is shaped by its leader, then here are my personal mantras that are shaping the culture of Elliance, a Pittsburgh digital marketing agency serving clients worldwide. 1. Follow the poetry of your soul. Just like a … Continue reading
Posted in: Elliance culture
Since the day I walked into Elliance, a digital marketing agency, for a “meet and greet”, my preconceived idea of what life looked like inside “the business world” was shattered. Elliance was something I’d never expected – a place full … Continue reading
Posted in: digital marketing agency, Elliance culture
Elliance serves brands the way Carl Jung served people. We help find meaning, communicate essence and create forward motion. In the mid eighties, after reading the collected works of C.G. Jung, I embraced Jungian thought because it resonated with me. … Continue reading
Posted in: Elliance culture