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Thursday, January 31st, 2019 at 10:31am
One of the many reasons websites need to be designed for mobile first. https://t.co/bY8fuRPGE8
Thursday, January 31st, 2019 at 9:40am
#Contentmarketing keeps evolving, this blog post explains the newest trend; high-fidelity content marketing
https://t.co/KALh5zYp5v
Thursday, January 31st, 2019 at 9:11am
Proud to share this great story from one of our clients. https://t.co/sBZmkqk2c8
Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATt
Thursday, March 8th, 2018 at 4:54am
How does a prospective student go about finding their future college or university via search engine? We unpack their thinking in our recent blog post.
#SEOStrategy https://t.co/ixRNxZKS5X
The path to global marketing success is fraught with peril. There are hundreds of potential pitfalls…and a few right paths. The Internet has lowered the cost of entering new global markets. However, unlocking global demand requires a new global mindset, … Continue reading
Posted in: Manufacturing Marketing
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After 25 years of generating prosperity for clients, we have learned that successful digital marketing initiatives must have these 7 fundamentals: 1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, … Continue reading
Posted in: fundamentals of digital marketing
I hope this gets your gears turning. Find out more about how Elliance is helping B2B and Manufacturing Marketers here.
Posted in: Manufacturing Day, Manufacturing Marketing
A new generation of talent recruitment is upon us. Recruitment 1.0: Run classified ads in the Help Wanted section of newspapers. Recruitment 2.0: Run job postings on third party sites like Monster, Indeed and Jobs.com. Recruitment 3.0: Take control of … Continue reading
Posted in: talent shortage in manufaturing
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a … Continue reading
Posted in: brand position lines, Brand Voice
Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” Each year, hundreds to thousands (this year 2,200 and counting) of manufacturers open their doors … Continue reading
Posted in: Manufacturing Day, Manufacturing Marketing
Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading
Each year Inc. magazine posts its Inc. 5000 list, which ranks the 5,000 fastest-growing private companies in the United States. The companies are assigned numerical positions in accordance with their growth rate over the past three years. This renowned list … Continue reading
Posted in: Manufacturing Marketing
When I was eighteen, I joined the United Auto Workers Local 677 to earn money for college. I wore a hard hat, safety goggles and steel-toed shoes and was paid three times more than the current minimum wage. Coming home … Continue reading
Posted in: manufacturing myths
It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital … Continue reading
Posted in: Manufacturing Marketing, Social Media