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As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.
Posted in: Higher Education Branding
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Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.
The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.
Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.
Posted in: college search, Enrollment Marketing
As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years.
As one of Pittsburgh’s longest standing B2B and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. In launching over 100 brands, we’ve tested the strength of our brand propositions using the following criteria: 1. Brand Idea/Ideal There is a deep yearning in people to belong to a tribe of like-minded people. Along with the wish to “buy” a product/service, they have a subliminal desire to “buy into” the ideals that the brand embodies and personifies. Great brands intentionally attach an idea/ideal to their product or service e.g. independent thinking and open-mindedness for St. John’s College, and environmental and social responsibility for Patagonia. What’s yours? 2. Distinctive One key way to outsmart competitors without outspending is to elevate the brand by creating a memorable and distinctive brand. Indeed, in the sea of sameness, a distinctive brand always wins. 3. Authentic True and believable authenticity sells. To live authentically, brands unshackle themselves … Continue reading
Posted in: Pittsburgh Branding Agency
As one of Pittsburgh’s longest standing web development agencies, Elliance shares four type of content management systems (CMS) and how you choose the right one.
This checklist is designed for new deans sizing up a marketing department and prospective vice presidents for marketing as they size up a new job opportunity or performance of their marketing department.
Posted in: Higher Education Marketing
Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major law school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis. 1. Establish A Strategic Vision Start by defining a unique vision that will galvanize the faculty, staff, alumni and partners. Establish a few major priorities that will make your school a school of consequence. Then devote most of your efforts to those few major things that make a school prosper. Priorities could include things like becoming an innovator, positioning the school as a thought-leader in both established and emerging spaces, and championing a meaningful societal cause that is rooted in your school’s strengths. 2. Assemble Your Team … Continue reading
Applying the SEO Checklist is the second website design best practice we have used as one of Pittsburgh’s longest standing website design and SEO agency.