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As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years.
Posted in: Pittsburgh SEO agency, Pittsburgh Web Design, Pittsburgh website design agency
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Applying the SEO Checklist is the second website design best practice we have used as one of Pittsburgh’s longest standing website design and SEO agency.
As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.
Posted in: Pittsburgh SEO agency
As part of a recent web design project for Highmark Insurance company we baked in SEO thinking into the structure, experience and content of the website.
Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more educated people, meaning current or prospective college students, are most likely to use search engines. So for these young people, when they make one of the biggest decisions of their life — where to go to college — search is one of the top few resources they use to narrow down their choice. This was confirmed by another Noel Levitz survey of 2,000 college bound students which found that search engines are the second most used resource by prospective students for researching colleges. The popularity of search engines in this user group has led to a huge increase in search engine marketing – both PPC and SEO – in the higher education marketing space. An interesting story recently aired on … Continue reading
Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. When used strategically, PPC can actually help your SEO strategy. Here are a couple of things to consider: When running PPC, you can see what specific search terms are getting clicks and driving leads. It’s important to factor this in when deciding which keywords are best to optimize for organically. You’ll dominate the search engine results page when you effectively optimize both efforts: PPC + SEO = 2/20 listings. Increasing the visibility of your brand is always beneficial. Dominating the paid and organic search results will prove that you’re an established presence in your market, and greatly increase traffic as a result. Here you can see where our client’s PPC ad is in the #1 PPC spot … Continue reading