Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
Because people can only buy your products and services if they can find them, a website should be easy to use and have a fighting chance at securing the highest possible ranking on search engines. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years. Here are six ways we infuse SEO into every stage of website design: 1. Strategy + Keyword Guide At the very start of your website redesign project, ensure that you not only declare your SEO goals in the website strategy document, but also craft a Keyword Guide that contains clusters of keywords and phrases spanning your products/services and areas of thought leadership, innovation and intellectual capital. Laying claim to the keywords begins with an intentional plan. 2. Information Architecture After completion of your sitemap, build wireframes with a balanced mix of digital assets to increase user engagement and … Continue reading
Posted in: Pittsburgh SEO agency, Pittsburgh Web Design, Pittsburgh website design agency
Leave a comment
This is the third of a four part series on website design best practices we have used as one of Pittsburgh’s longest standing website design and SEO agencies. These practices have consistently delivered prosperity to regional, national and global clients for the past 30 years. Because Google page one is destiny-creating, our second crucial web development best practice is to apply this search engine optimization (SEO) checklist. The key elements are: 1. Write Distinct, SEO-Friendly Page Titles Arguably the most important on-page ranking factor, these titles are served up on search results pages. They should make a promise to users, motivate users to click to explore further, differentiate you from competitors, and guide search engine bots on what to expect on the page. 2. Compose Proper Meta-Tags Though partially invisible to human beings, they provide content and ranking guidance to search engine bots. Parts of the meta-tag are served up on search results pages and social media post news streams. … Continue reading
As Pittsburgh’s longest standing SEO/Inbound agency, Elliance has been delivering prosperity to regional, national and multinational clients for the past 28 years. Before I share our best practices, let me define two terms with a little history lesson. SEO or “search engine optimization” is the process of improving your website to increase its visibility on Google, Microsoft Bing, and other search engines. In the early days, the first search engines trusted marketer’s claims and the quantity of claims. Marketers naturally began to game website content by jamming boatloads of content on their websites. Google came into the picture and changed the game: instead of ranking websites based on marketers claims, it started ranking them based on conversations and inbound links to the marketer’s website from other websites. In turn, marketers started buying inbound links from content farms that were created to game Google’s algorithm. Google got smarter yet again. It started penalizing websites for content stuffing and buying links from … Continue reading
Posted in: Pittsburgh SEO agency
Recently Elliance worked with Highmark Insurance Group to launch their new website. As part of all our web design and development projects, whether for insurance or manufacturing companies or higher education institutions, one of the points of distinction that no one ever sees is the SEO work that gets baked into the structure and thinking of the website. Here are some ways SEO is essential to all our web projects: Sitemap optimization: A sitemap is like a blueprint – it defines the structure of the website and provides a map of how the content will be laid out. When we start to think about a sitemap, we focus on the ways people will consume content on the website – how they will search for it and find it, and once they arrive, how they will interact with it. What’s important to note here is that visitors may not come in just through the homepage. Each page becomes a doorway that … Continue reading
Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more educated people, meaning current or prospective college students, are most likely to use search engines. So for these young people, when they make one of the biggest decisions of their life — where to go to college — search is one of the top few resources they use to narrow down their choice. This was confirmed by another Noel Levitz survey of 2,000 college bound students which found that search engines are the second most used resource by prospective students for researching colleges. The popularity of search engines in this user group has led to a huge increase in search engine marketing – both PPC and SEO – in the higher education marketing space. An interesting story recently aired on … Continue reading
Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. When used strategically, PPC can actually help your SEO strategy. Here are a couple of things to consider: When running PPC, you can see what specific search terms are getting clicks and driving leads. It’s important to factor this in when deciding which keywords are best to optimize for organically. You’ll dominate the search engine results page when you effectively optimize both efforts: PPC + SEO = 2/20 listings. Increasing the visibility of your brand is always beneficial. Dominating the paid and organic search results will prove that you’re an established presence in your market, and greatly increase traffic as a result. Here you can see where our client’s PPC ad is in the #1 PPC spot … Continue reading