In 2020, higher education marketers are battling to win an outsized share of a shrinking pool of domestic and international students. Future students are expected to be more racially and ethnically diverse than ever before. Increased marketing funding by for-profit … Continue reading
This manifesto for effective enrollment management is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
1. You become the story you choose to tell. It’s how institutions make meaning from the arc of their history, and operate with a sense of destiny to create purpose that propels them into the future. This story is what … Continue reading
Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: … Continue reading
Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more … Continue reading