Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers extended to them. Lead generation with College Student Search is the first step in this ritual dance with a singular objective: to generate an initial list of best-fit, most-likely-to-apply-and-subsequently-accept high school students. Like everything else in enrollment management, digital has disrupted the traditional College Student Search: Traditional College Student Search Campaigns – Buy A Large Set of Names and Whittle The List Down This was the textbook strategy for student search. Enrollment professionals bought tens of thousands of prospective student names from various sources – at a price ranging from 20 to 40 cents per name. Then they sent them a series of emails and direct mail pieces with the hope of getting some of them to raise their hands … Continue reading →