Because people can only buy your products and services if they can find them, a website should be easy to use and have a fighting chance at securing the highest possible ranking on search engines. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years. Here are six ways we infuse SEO into every stage of website design: 1. Strategy + Keyword Guide At the very start of your website redesign project, ensure that you not only declare your SEO goals in the website strategy document, but also craft a Keyword Guide that contains clusters of keywords and phrases spanning your products/services and areas of thought leadership, innovation and intellectual capital. Laying claim to the keywords begins with an intentional plan. 2. Information Architecture After completion of your sitemap, build wireframes with a balanced mix of digital assets to increase user engagement and … Continue reading →