This is the third of a four part series on website design best practices we have used as one of Pittsburgh’s longest standing website design and SEO agencies. These practices have consistently delivered prosperity to regional, national and global clients for the past 30 years. Because Google page one is destiny-creating, our second crucial web development best practice is to apply this search engine optimization (SEO) checklist. The key elements are: 1. Write Distinct, SEO-Friendly Page Titles Arguably the most important on-page ranking factor, these titles are served up on search results pages. They should make a promise to users, motivate users to click to explore further, differentiate you from competitors, and guide search engine bots on what to expect on the page. 2. Compose Proper Meta-Tags Though partially invisible to human beings, they provide content and ranking guidance to search engine bots. Parts of the meta-tag are served up on search results pages and social media post news streams. … Continue reading →