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As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.
Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for college and university enrollment teams. Here are five essential best practices for effectively managing a successful lead generation campaign.
Posted in: Higher Education Marketing
At Elliance, a digital marketing agency, we create unique landing pages for our higher education marketing campaigns. Here are some best practices that we follow which work well in attracting and engaging prospective students.
This checklist is designed for new deans sizing up a marketing department and prospective vice presidents for marketing as they size up a new job opportunity or performance of their marketing department.
Posted in: Higher Education Marketing
This guide was written to help under-resourced, small to medium colleges and universities who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths. We call them small giants. As one of the leading higher education marketing agencies, we learned the strategies and tactics presented here from serving several small giants of higher education. We salute them. Higher education marketing is a sacred art for a noble cause. Its primary goal is to grow enrollment, endowment and reputation for colleges and universities. Colleges are literally spending billions on marketing and advertising. The first threat that private and public colleges faced was from the meteoric rise of for-profit colleges who invest more than 20% of their revenue (equating to hundreds of millions of dollars) on marketing. The next threat has arisen from within their own ranks. Now there are more than twenty private and public universities that are investing over $100 million in marketing … Continue reading
Posted in: Higher Education Marketing
Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.
The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.
Our findings are pretty sobering. Read the six ways to improve your success ratio for launching your next new degree programs.
We share a case study of a university launching a new academic program that almost didn’t make it. And how we turned it around and made it a runaway success.
Welcome to your new adventure. Get ready to pursue the 3 R’s of prosperity: Revenue, Reputation and Rankings. These three currents flow under the sixteen best practices for managing and running a successful college.