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2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative impact on international recruitment will begin to ease. Celebration … Continue reading
Posted in: Higher Education Marketing
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Imagine a college or university making a capital campaign pitch with this kind of clear return-on-investment data: every $1 given to scholarships generates nearly four times the amount in lifetime student earnings. That’s the case with Macomb Community College, which … Continue reading
Google page 1 is destiny. 90% of users never go beyond page 1 of Google results. Organic rankings (i.e. the 10 natural search results) are trusted more, and convert three-folds better than paid ads. Here are a 10-step plan for … Continue reading
Posted in: Higher Education Marketing, Higher Education SEO
In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and … Continue reading
Posted in: Higher Education Marketing
As higher education departs the shores of government sponsorship and enters the era of academic capitalism (which unites the scientific search for truth with economic maximization of profits) improving the reputation of a college/university becomes mission-critical. However, becoming known as … Continue reading
Posted in: Higher Education Marketing
Colleges and universities can take the following SEO steps to grow their undergraduate, graduate, and online enrollment. 1. Make your website responsive, secure and fast Google rewards responsive websites – the ones that auto-adjust gracefully on smartphones, tablets or desktops. … Continue reading
Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers: A 10-Point Response Plan for … Continue reading
Posted in: Higher Education Marketing
The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 … Continue reading
Posted in: Higher Education Marketing
Top performing SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. Their best practices … Continue reading
At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. As Included below are 12 proven strategies for increasing enrollment in your your college if you … Continue reading