Ideas, insights and inspirations.

Because people can only buy your products and services if they can find them, a website should be easy to use and have a fighting chance at securing the highest possible ranking on search engines. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years. Here are six ways we infuse SEO into every stage of website design: 1. Strategy + Keyword Guide At the very start of your website redesign project, ensure that you not only declare your SEO goals in the website strategy document, but also craft a Keyword Guide that contains clusters of keywords and phrases spanning your products/services and areas of thought leadership, innovation and intellectual capital. Laying claim to the keywords begins with an intentional plan. 2. Information Architecture After completion of your sitemap, build wireframes with a balanced mix of digital assets to increase user engagement and … Continue reading

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This is the third of a four part series on website design best practices we have used as one of Pittsburgh’s longest standing website design and SEO agencies. These practices have consistently delivered prosperity to regional, national and global clients for the past 30 years. Because Google page one is destiny-creating, our second crucial web development best practice is to apply this search engine optimization (SEO) checklist. The key elements are: 1. Write Distinct, SEO-Friendly Page Titles Arguably the most important on-page ranking factor, these titles are served up on search results pages. They should make a promise to users, motivate users to click to explore further, differentiate you from competitors, and guide search engine bots on what to expect on the page. 2. Compose Proper Meta-Tags Though partially invisible to human beings, they provide content and ranking guidance to search engine bots. Parts of the meta-tag are served up on search results pages and social media post news streams. … Continue reading

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Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. Start with the Wise Strategy Revenue Strategy, Communication Strategy and Search Engine Ranking Strategy are the three building blocks of Website Strategy. Bake each of them into every stage of website development. 2. Make it Beautiful Strategy is invisible. Good design makes it visible. Milton Glaser, the iconic designer, once said “There are only three reactions to a piece of design: no, yes or WOW! Wow is one to aim for.” We couldn’t agree more. Create a beautiful website with contemporary aesthetics. And like retailers, refresh it periodically so if reflects the most current aesthetic. 3. Delight Prospects and Customers You can’t bore people into … Continue reading

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In redesigning websites for 25 years, we have come to realize that a website is a machine for liberating prosperity and realizing institutional destiny. However making a business case for to ROI-minded, quant-driven business leaders (such as chief operating officers and chief financial officers) is trickier than it sounds, and is vastly different than making a case to marketing leaders who intuitively understand the value of a website. For ROI-minded business leaders, we begin making the case by showing them the following diagram: Next we unpack each point with quantifiable measures as follows: 1. Expected Increase in Right-fit Demand: stemming from improvement in historic website conversion rates, higher rankings on search engines, and reduction in website bounce rates. 2. Expected Increase in Brand Value: realized when the brand is modernized and strengthened as an integral part of the website redesign initiative. Stronger brands not only create brand distinction but also deepen brand equity. For higher education brands, this can be … Continue reading

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Recently Elliance worked with Highmark Insurance Group to launch their new website. As part of all our web design and development projects, whether for insurance or manufacturing companies or higher education institutions, one of the points of distinction that no one ever sees is the SEO work that gets baked into the structure and thinking of the website. Here are some ways SEO is essential to all our web projects: Sitemap optimization:  A sitemap is like a blueprint – it defines the structure of the website and provides a map of how the content will be laid out. When we start to think about a sitemap, we focus on the ways people will consume content on the website – how they will search for it and find it, and once they arrive, how they will interact with it. What’s important to note here is that visitors may not come in just through the homepage. Each page becomes a doorway that … Continue reading

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