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The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. … Continue reading
Posted in: digital communication
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Even though Marketing budgets are being slashed, online marketing spending is on the rise. Here are some reasons for this paradox: 1. eMarketing provides better ROI. 2. eMarketing is more measurable. 3. eMarketing provides better tracking. You know what is … Continue reading
Posted in: digital communication
A few symptoms: 1. Unbeknownst to them, their brands are being discussed on twitter, blogs, facebooks, youtube and other hangouts. 2. Many don’t realize that their brands are losing the PR wars in social media space. 3. They are too … Continue reading
Posted in: digital communication, Social Media
An eMarketer newsletter late last year was headlined “CPG Starts Thinking Outside the Box,” and projected that CPG (consumer package goods) companies “will spend $920 million on all forms of Internet advertising (2007), up 33% over 2006,” with that number … Continue reading
Posted in: digital communication
Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this … Continue reading
Posted in: digital communication, digital life
I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be … Continue reading
Posted in: digital communication, digital life
I’ve been faculty advisor this semester for a Master’s Project that involves marketing and building brand presence on Second Life. Consider these statistics: nine million members. 1.6 million online in the past month. Three hours, average time spent each login. … Continue reading
Posted in: digital life
Look around. What are people doing? If you’re at work reading this, chances are pretty good that you and all those around you are banging away on a keyboard, that you’re interacting more digitally than you are humanly. Admit it: … Continue reading
Posted in: digital communication, digital life
I learn a lot talking with customers, but I learn a lot more talking with lost customers. I think losing a customer should hit a company like losing a friend or lover hits a person: you should (usually) just feel … Continue reading
Posted in: Branding, digital communication, digital life
A few weeks ago, right before school started, my six-year-old son and I went to Herseypark amusement park, in Hershey PA. It’s about a three-hour drive from home, so going there was a commitment, and expectations were high, particularly since … Continue reading
Posted in: Branding, digital communication, digital life
