PR 2.0 is the science of influence by going direct to consumers and end-customers, by-passing traditional media influencers. It recognizes that people now trust peers more than authority. In contrast with the mass communications style of the traditional public relations, … Continue reading
The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing (TM) paradigm, which combines content you create on your website with content others have created on social media channels. Read details.
A copy of my presentation that I gave to non-profit and for-profit members of Business Volunteers Unlimited in Cleveland is included below. Enjoy it.
Here is a summary of my presentation I gave yesterday at the Pittsburgh Technology Council. 1. Marketing is conversations. 2. The consumers have shifted from tv/print to web and are now increasingly mobile. Marketers better move too, if they want … Continue reading
The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. … Continue reading
Even though Marketing budgets are being slashed, online marketing spending is on the rise. Here are some reasons for this paradox: 1. eMarketing provides better ROI. 2. eMarketing is more measurable. 3. eMarketing provides better tracking. You know what is … Continue reading
An eMarketer newsletter late last year was headlined “CPG Starts Thinking Outside the Box,” and projected that CPG (consumer package goods) companies “will spend $920 million on all forms of Internet advertising (2007), up 33% over 2006,” with that number … Continue reading
Back when my day job was advertising, the Holy Grail of advertising was WOM: word of mouth. If your spot or print ad could generate positive WOM (“buzz” in those days was something only insects did. By the way, this … Continue reading
I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be … Continue reading