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For the past nine years, I have been planning and promoting Elliance’s educational seminars and webinars for university administrators and business executives as an avenue to share knowledge and build relationships. So much has changed since we started offering these events that the only way I can evaluate the evolving needs of our audiences is by asking them. That’s where online surveys enter the picture. If you haven’t used an online survey recently, you’re missing out on a quick and affordable way to gain valuable insights about your prospects and customers. With 2016 winding down, now is a great time to send a survey. Here are some pointers that will help you avoid common mistakes and create a survey that will yield accurate, measurable and useful information. The Top 12 Survey Tips Before you write your first question, clearly define your purpose and know exactly what you want to measure. This will help to create a survey that includes only … Continue reading
Posted in: online marketing surveys
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