Ideas, insights and inspirations.

I’ve noticed more and more, emojis are showing up in my inbox. My favorite restaurants and retailers are tacking little images of suns, fireworks and ocean waves to their email subject lines. I found myself clicking on them more often, and got curious if others did too. Do emojis really trigger spam filters? As a major emoji enthusiast, a connoisseur if you will, of the best way to emojify my conversations, I had to know. If there were badges for Google search proficiency, I’d consider myself highly proficient. My fourth grade librarian, Mrs. Williamson, would be elated to know that I’m still actively using quotation marks and plus and minus signs in my search fields. So imagine my surprise when I searched Emojis + Spam Filters and couldn’t find a single reputable article from the last year with data to support that adding an emoticon to the subject line of an email would trigger the spam filter. Mail Chimp makes no mention of emojis in … Continue reading

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The widespread adoption of social media was a marketing game-changer. By 2014, social media users had surpassed two billion, by January of 2015, 42% of the world’s population had access to the Internet and, today, over half owns a smart phone.  The numbers are staggering. But despite predictions just a few years ago that social media would lead to the demise of email as a viable marketing platform, the email apocalypse never materialized. While it may lack the novelty of its younger digital marketing cousins like search, social and PPC, email is getting new love as an invaluable—and in many cases—superior marketing channel. Need proof beyond the number of times you check your own inbox a day? Email volume continues to grow exponentially, marketers are expected to invest $2.3 billion in email campaigns this year alone and email remains the number one activity on smart phones and other mobile devices. Future-minded marketers didn’t abandon their email outreach to chase social … Continue reading

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Email is one of the most widely used digital marketing tools in the communications landscape, and every email marketing platforms has built-in tracking to report on metrics such as email delivery, bounce, open, click-thru and un-subscribe rates etc. However, this integrated email tracking systems can’t provide insight on activities and behaviors of email referrers on the website. Useful information is missing from most tracking systems. For example: What content email visitors are viewing after landing on your website? How much time they spent on site? What technology they used to access email/website? How many repeat visits do they have? What share of events, goals conversions, revenue etc. can be attributed to this channel? Which email list is most engaged/effective/profitable? Visitors landing on a website as a result of clicks from email links generally end up as ‘Direct’ traffic in analytics reports. Segment intelligence that can help make better decisions is lost. However, if links to the website in your emails … Continue reading

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