Ideas, insights and inspirations.

As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want … Continue reading

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Here at Elliance, we practice what we preach — sending responsive emails just as we encourage our clients to do. Our upcoming newsletter will be our first. (If you don’t currently receive the newsletter and want to check out the … Continue reading

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In 2013, we started making our wireframes responsive, instead of drawing them in Omni Graffle as we had for the previous ten years. And it’s great, but one of the challenges we immediately ran into was figuring out how to … Continue reading

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Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification … Continue reading

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For those of us working with and for colleges and universities , the increasing focus on online education has been an undeniable force in the past year or two. This article, published today in the New York Times, discusses an … Continue reading

I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out … Continue reading

Whether you’re an association, a non-profit organization, a university, a bank, or just an occasional blogger with delusions of grandeur, the communications landscape today is fascinating, challenging, fast-paced and, above all, complicated. The standalone monthly magazine is becoming a thing … Continue reading

Suddenly it’s very quiet. How would you react if 25% of your active customer base got up and left on the same day? Would you become concerned? Perhaps, if you’re a business owner. But not if you’re a college enrollment manager, … Continue reading

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Press releases have traditionally been relied upon for distributing current news stories and promoting announcements to targeted media contacts within a given industry and, often, a given locality.  They’re great for raising a company’s profile and brand awareness in the … Continue reading

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PR 2.0 is the science of influence by going direct to consumers and end-customers, by-passing traditional media influencers. It recognizes that people now trust peers more than authority. In contrast with the mass communications style of the traditional public relations, … Continue reading

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