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Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students … Continue reading
Posted in: content marketing, Higher Ed Marketing
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I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity … Continue reading
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency … Continue reading
Posted in: content marketing, Inbound Marketing
You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of … Continue reading
Posted in: content marketing
Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider … Continue reading
Posted in: content marketing, Inbound Marketing