Ideas, insights and inspirations.

Great content is the lifeblood of successful brands. However, creating great content is a labor of love. It takes both an investigative mind (that discovers and uncovers brand evidence and proofs) and an imaginative mind (that infuses brand romance) to … Continue reading

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The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading

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  Today, there is a lot of advice around how to create high quality, student-centered content in the higher education space — from bringing student experiences to life through stories, photos and videos to creating content by involving passionate faculty, students … Continue reading

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I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity … Continue reading

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One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency … Continue reading

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You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of … Continue reading

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Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider … Continue reading

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