In the past 30 years, Elliance has deployed SEO strategies for more than 100 manufacturers and industrial companies in service of growing their leads, sales and capacity utilization. Lately, with advent of AI answer engines like ChatGPT, Perplexity, Gemini and Claude, we have started employing GEO and AIO strategies to enhance AI visibility. Why have […]
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring a social issue forward that almost nobody knows even exists — one that goes to […]
Most manufacturing websites with e-commerce capabilities, or a product catalog, need to be very careful in how they handle their on-site SEO. Good on-page optimization can yield major returns and expand the horizons. On the other hand, sloppy work can lead to disappointed searchers and bad impressions – of your site and of your business. […]
E-commerce optimization is the most challenging out of all kinds of SEO. Why? First, e-commerce websites are usually large, sometimes with hundreds or thousands of products. Second, the product related content (such as product descriptions) used on these websites tends to be manufacturer specific. This means that every reseller of a product will have similar […]