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Thursday, January 31st, 2019 at 10:31am
One of the many reasons websites need to be designed for mobile first. https://t.co/bY8fuRPGE8
Thursday, January 31st, 2019 at 9:40am
#Contentmarketing keeps evolving, this blog post explains the newest trend; high-fidelity content marketing
https://t.co/KALh5zYp5v
Thursday, January 31st, 2019 at 9:11am
Proud to share this great story from one of our clients. https://t.co/sBZmkqk2c8
Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATt
Thursday, March 8th, 2018 at 4:54am
How does a prospective student go about finding their future college or university via search engine? We unpack their thinking in our recent blog post.
#SEOStrategy https://t.co/ixRNxZKS5X
The golden age of print magazines long ago expired (Time once reached 20 million readers a week at peak circulation). Still, writers, editors and photographers charged with producing a college or university magazine juggle the same risk/reward choices as their … Continue reading
Posted in: Brand Voice, college magazine, college magazines, Higher Education Branding, responsive university magazine, university magazine
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The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading
As revenue pressures grow across higher education, so do board- and cabinet-level imperatives to “define the brand.” Easier said than done, true. But also worth every ounce of effort. At its best, a brand discovery should yield an authentic and … Continue reading
Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded … Continue reading
In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading
Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading
Posted in: Brand Voice, Branding, Identity, Marketing Strategy
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a … Continue reading
Posted in: brand position lines, Brand Voice
A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” That … Continue reading
I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading
Why, despite our best intentions and efforts, can we all make bad decisions? Social scientists point to the phenomenon of “cognitive bias” — a scholarly and polite way of saying that we should not so quickly and easily believe everything … Continue reading