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Find Meaning in Your Social Media Analytics
Posted in: Analytics and Metrics, Inbound Marketing, Social Media
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The times are sure changing. Social media giants like Facebook and Twitter have taken their products to a whole new level of social.
Posted in: Facebook, Social Media, Twitter
Tune up Your Twitter for a Successful Social Media Marketing Campaign
Posted in: Social Media, Twitter, Twitter Best Practices
It’s called Back to School, Welcome Week and New Student Orientation and it is a fall ritual at most higher education institutions. These fun-filled social events are an annual right for returning students and an initiation of sorts for incoming freshmen. College events like Back to School Week are ingrained in the campus experience and they take on a whole new language and culture in itself. If you are not familiar with a particular school’s rituals then you would probably have no idea what some students and alumni are talking about when it comes to their own school’s unique events. So how does higher education marketing distill these internal campus phenomena into an external global message that could help attract prospective right-fit students? Go heavy on the digital – use university and college higher education marketing websites, social media channels and blog platforms to broadcast all of the exciting, spirit-filled on-boarding and welcome week events. Show prospective high school, international … Continue reading
It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital is playing such a large part in manufacturing marketing strategy. According to The Content Marketing Institute (CMI), digital content marketing which includes social media, video and email newsletters has become the fastest growing segment of results driven manufacturing marketing and sales. In 2015, CMI told us that manufacturing content marketers relied heavily on the following three digital marketing channels: YouTube was the top social media tool for manufacturing content marketers in 2015. Manufacturing content marketers named the following social media platforms the most effective for their 2015 campaigns: So this year, hop on the manufacturing marketer trend wagon by elevating your social media, video production and e-newsletter output. Learn more about manufacturing marketing strategy and how to improve lead generation … Continue reading
Posted in: Manufacturing Marketing, Social Media
Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel. So how does this apply to the higher education conversation? Check out the latest buzz on how college sports and national politics are helping to ignite enrollment numbers at New Jersey’s Monmouth University. Basketball Cinderella Story Captures National Attention Monmouth University basketball put on a classic David vs. Goliath act that garnered national attention from Long Branch, New Jersey to Los Angeles, California this past fall. On Thanksgiving in front of a national ESPN audience the Monmouth University Hawks defeated then No. 17 ranked Notre Dame. A week earlier, Monmouth stunned UCLA on national television and in the 2015 AdvoCare Invitational Monmouth University defeated basketball giant USC. “The Monmouth Hawks are the most beloved underdog in all of college basketball right now for two amazing reasons: They keep beating big-conference programs and, in doing so, the squad’s bench players keep getting funnier and … Continue reading
Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and Google+ are the standard bearers and like the lettuce in a good salad. Some social media tools such as Instagram and Pinterest share the same premise but function with a different flavor and heat like all of those colorful peppers in a green grocer’s case. Have you ever noticed those weird shaped alien looking fruits and vegetables like Buddha’s Hand or Romanesco? They look really cool but you just can’t find a good use for them yet… sort of like the social media tool Chirp. Then there are various types of hybrid fruits like the the pluot (plum and apricot) and tangelo (tangerine and pomelo) … Continue reading
Posted in: Inbound Marketing, Social Media
With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it is pretty much the story line for the redemption of infamous businessman Ebenezer Scrooge in Charles Dickens’ A Christmas Carol. If you aren’t familiar with or need a refresher on the tale then here’s the lowdown. Scrooge was a shrewd businessman with a bad attitude who made his fortune managing a London accounting house. A full-fledged curmudgeon with quite a few nasty quirks like rudely hovering over stacks of coin, brow beating his sole employee Bob Cratchit, hoarding the office coal and frequently venturing on profanity laced tirades of “Bah!” and “Humbug!” To take it a a step further, he likened taking a vacation day … Continue reading
Posted in: digital communication, Digital Marketing
Autumn is right around the corner, which means another exciting college football season is not far from kick-off. For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be highly considered in higher education enrollment marketing strategy. More and more schools are fielding inaugural football teams and university administrators are hoping to embrace the tradition and excitement of game day Saturdays as a way to elevate their school’s profile, compete for higher enrollment, solidify alumni and financial relations and create a more exciting and tight-knit campus community. The National Football Foundation reported that in 2014, the number of schools across all NCAA divisions and the NAIA offering football grew to an all-time high at 767. Last year, Limestone College and seven other schools entered into the growing fellowship of college football and fielded inaugural teams. Joining Limestone College in the class of 2014 was Paine College which relaunched its football program after a 50 year … Continue reading
Posted in: Enrollment Marketing