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The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms … Continue reading
Posted in: content marketing, Inbound Marketing
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The title of this blog, “Find Meaning in Your Social Media Analytics” is kind of broad and could probably be interpreted in many ways. Upon coming across the blog title, one might think it was about discovering a secret way … Continue reading
Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to … Continue reading
Posted in: Inbound Marketing, Social Media
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency … Continue reading
Posted in: content marketing, Inbound Marketing
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading
With much excitement, we are launching the first inbound marketing web resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the … Continue reading
With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top … Continue reading
Posted in: Inbound Marketing
Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider … Continue reading
Posted in: content marketing, Inbound Marketing
With a rapid change in technology, digital marketing channels have evolved quickly over the past few years. As a result, there has been an increase in investment in digital channels by higher education marketers. We’ve worked with many higher education … Continue reading
Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for … Continue reading
Posted in: Inbound Marketing